Engagement & Marketing Lead, Blue Zones Project-Petaluma

Blue Zones, LLC employs evidence-based ways to help people live better, longer. Our work is rooted in the New York Times best-selling books The Blue Zones, Thrive, and The Blue Zones Solution—published by National Geographic books. We are applying the tenets of The Blue Zones in over 70 communities throughout the U.S., significantly improving health and lowering healthcare costs. Our work, which focuses on optimizing living environments and policies, has occasioned double digit decreases in obesity and smoking as well as measurable increases in life satisfaction. Our work has been featured in the and the For more information, visit

If you are a people person or marketer driven to make a difference; if you enjoy interacting with people and are passionate about improving the well-being of others; if you thrive while collaborating with a strong, results-driven team and enjoy challenging yourself and others to find creative solutions, join us!

Be part of a team that’s bringing innovative leaders together from across the community to lead and ignite a movement to improve well-being on a significant scale – a movement that promises to help your friends, family, and neighbors in Petaluma, CA live better, longer.

Blue Zones Project is rooted in lessons learned from the world's longest-lived cultures. We translate these lessons into sustainable environmental changes that strengthen social ties, reshape the places where people spend their time, and sharpen policies to support healthy choices. By engaging a critical mass of individuals and organizations to participate — from worksites and schools to restaurants and grocery stores — the small changes contribute to huge benefits: lowered healthcare costs, improved productivity, and ultimately, a higher quality of life. For more information regarding Blue Zones Project please visit

Job Summary:

The Engagement & Marketing Lead is responsible for the successful advancement of Blue Zones Project within the people sector. This person will manage event planning, design, and production within time and budget limits. This person will develop strategies to maximize the participation and engagement of individuals and organizations in Blue Zones Project events and activities while representing stakeholder brands in a positive light. This person will also coordinate the delivery of collaterals and promotional activities (online/off-line). This role is responsible for leading partnerships with volunteer organizations, overseeing volunteer recruitment and training, and coaching other volunteer specialists.

Essential Functions:

• Works with the local Blue Zones Project team, community leaders, media and other partners to create and implement a successful engagement plan in the community.
• Leads and manages local marketing, advertising/earned media, public relations, social media and production activities and tasks related to the implementation of the community marketing plan.
• Creates community-based grass-roots strategies and coordinates delivery of supporting materials.
• Organizes and manages community events including engaging & managing community volunteers.
• Writes promotional pieces using standard templates, including drafting and sending partner newsletters and direct mail (email and snail mail).
• Collaborates with Blue Zones Project National Team on Blue Zones related social media.
• Adheres to Blue Zones Project branding guidelines and standards.
• Collaborates and shares best practices with other PR, marketing, and engagement professionals across the Blue Zones Project network.
• Develops and meets monthly targets to ultimately achieve annual community blueprint people/engagement metrics.
• Compiles engagement related performance/value measures, outcomes and community impact stories.

Specific Skills/Attributes:

• Proven track record working on strong, results-driven teams.
• Strong relationship building skills; capable of working with internal and external teams and partners.
• Proficient in Google Workspace and Microsoft Office. Experience in the use of CRM software is a plus.
• Excellent written and oral communication skills and a compelling voice that inspires citizens to engage in Blue Zones Project initiatives through newsletters, web content, event postings, blogging, Facebook, Twitter posts, YouTube, etc.
• Demonstrates initiative and mature judgment.
• Must be flexible and able to multitask.
• Demonstrates good organizational skills and manages time and priorities to meet deadlines.
• Experience with photography, videography, and/or video editing is a plus.
• Ability to work in a fast-paced environment but remain appropriately detail-oriented.
• Experience working in multi-disciplinary, multicultural, and multi-sectoral partnerships.
• Creative, inspiring, influencing, collaborative, and responsible.
• Energized by Blue Zones Project mission.

Qualifications:

• Bachelor’s degree required. Experience in business management, hospitality management, marketing or related areas preferred; experience in lieu of education also considered.
• 5+ years experience in leading professionals, preferably in a player/coach role.
• 3+ years of public relations or marketing experience.
• Bilingual English/Spanish with multicultural awareness preferred.
• Resident of Petaluma and/or deep local knowledge & engagement within Petaluma preferred.
• Position is onsite and will require a COVID-19 vaccination or qualifying exemption.

To Apply:

Send your resume and cover letter indicating the position you are interested in tocareers@bluezones.com

The salary range for this position is $80,000 - $100,000

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus opportunities

Work Location: In person