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Form of workJob Description
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We're Looking For An:Ecommerce Marketing Specialist that is responsible for elevating the brand presence across digital platforms and implementing effective online marketing strategies to boost conversions. Collaborate with cross-functional teams to align marketing efforts with overall business objectives. Utilize data analytics and market research to identify opportunities for website optimization and improved user engagement. Plan and execute targeted online marketing campaigns across various channels, including social media, email, and paid advertising.
Location: Remote (Woodland Hills, CA)
What You'll Be Doing:
- Develop and implement digital & Ecommerce Marketing strategies to increase brand awareness and drive traffic to our branded website
- Collaborate with cross-functional teams to develop campaigns that are aligned with brand goals and growth opportunities.
- Manage and optimize branded website to enhance user experience, increase sales, and maximize conversion rates.
- Conduct thorough analysis of website performance metrics and user behavior to identify opportunities for improvement and optimization.
- Implement A/B testing and other conversion rate optimization techniques to enhance website performance and drive revenue growth.
- Understanding ability to make recommendations/manage online marketing tactics including SEO & SEM.
- Implement necessary changes to improve site performance.
- Monitor industry trends and competitor activities to identify new opportunities and stay ahead of the curve in digital marketing and ecommerce.
- Collaborate with creative teams to develop engaging content, including product descriptions, imagery, and multimedia assets, for online platforms.
- Utilize data analytics tools to track and measure the effectiveness of marketing campaigns and initiatives and provide actionable insights for continuous improvement.
- Stay up-to-date with emerging technologies and best practices in digital marketing, ecommerce, and website merchandising, and propose innovative strategies to drive results.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don't tick ALL of these boxes.):
- Comfortable using insights/analytics to measure campaign effectiveness.
- Ability to collaborate effectively with cross-functional teams.
- Strong project management skills.
- Knowledge of conversion rate optimization principles.
- Familiarity with online marketing channels.
- Adaptability to evolving marketing strategies and environments.
- Ability to drive brand strategy execution to achieve business goals.
- Bachelor's degree required.
- Bachelor's degree in Marketing, Business, or a related field preferred.
- 2 years of experience in digital marketing and ecommerce background.
Golden Perks & Benefits:
- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
- Professional developmentopportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
- Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
- Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
- Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.
To read more about our Perks & Benefits, click here.
The base salary range for this position is $67,000-$89,400, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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