Director, Product Management - Marketing And Loyalty (Hybrid - Seattle)

The Director Product Management for Marketing and Loyalty is a key member of the Nordstrom Product Management team, championing customer experience evolution by delivering key customer Marketing and Loyalty features and functionality for Nordstrom across all platforms. Product Management is responsible for making sure we build the right products and features for our customers and business units. To accomplish that, product leaders plan the product roadmap and prioritize the applicable technology backlog, lead product discovery, and measure and communicate results of the feature portfolio in production, all through excellent collaboration across other Product Management teams, Engineering and Business Stakeholder groups.

This is a highly visible role and requires ongoing partnership to transform how Nordstrom evolves and scales offerings for existing Nordstrom customers. In order to succeed, candidates will need to be collaborative, technical, and results-oriented, while having deep expertise in building Marketing and Loyalty capabilities and experiences.

A day in the life…

You will oversee the product strategy for Nordstrom’s marketing, loyalty, and advertising verticals, all while requiring minimal management support and building strong trust with stakeholders:

• Develops roadmap strategy, vision, business benefits, and prioritization of goals

• Partners with UX, Engineering, and Research on feature design

• Partners closely with business stakeholders, down to the CMO level, to deeply understand the needs of the business

• Collaborates with peers and leaders across the enterprise to solicit needs, define vision and ensure outcomes align with enterprise priorities and goals

• Builds excellent teams through outstanding hiring decisions and direct feedback that supports employee growth

• Partners with technology teams to deliver key features and functionality that enhance the customer experience across Nordstrom channels

• Conducts data-driven analyses to continuously maintain a pulse on performance and the state of the business

• Monitors & identifies customer needs, staying current on industry standards/trends and responds by making adjustments to the user experience and product roadmaps

• Reviews operating practices and procedures, optimizing for efficiency and speed of results delivery

• Presents compelling strategies, plans and updates to all levels of the organization, including executive leadership on a regular basis, influencing through meeting presence and the creation of strategy documents

You own this if you have…

• 8+ years’ experience or equivalent with 5+ years of management experience required, specifically in Product Management with technology, marketing, or ecommerce company preferred

• Undergrad Degree related to Marketing and/or Technology

• Ability to inspire others, including demonstrated experience managing and leading strong teams

• Technical background and understanding of software development principals

• A strong marketing background—you can speak the language of marketers

• Knowledge of a/b testing and product experimentation fundamentals

• Familiarity with customer data platforms (e.g. Treasure Data and similar competitors) and audience segmentation

• Familiarity with advertising media platforms (e.g. Criteo, Google Analytics 4, and similar competitors)

• Familiarity with architectural and implementation best practices for loyalty platforms

• Experience running or designing products for loyalty programs

• Experience running advertising platforms or programs

• Ability to build relationships cross-functionally with multiple teams from areas such as Analytics, Engineering and User Experience

• Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment

• Strong interpersonal, oral and written communication skills