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SalaryTo lead the Marketing Department’s work developing content marketing, managing Public Relations programs and communicating policy issues
Essential Job Functions:
- Define, develop and execute Bank wide PR Strategy with integration into the Social strategy with strategic external communications goals and objectives
- Sets objectives for the PR program monitoring overall performance in growing brand awareness
- Maximize brand presence on various external channels (ie: web, TV, social media). Curate and coordinate messages across various channels and forums while strengthening the Bank’s Brand Awareness with major media outlets and influencers
- Cultivate and maintain relations with media and influential professionals (ex: elected officials, thought leaders in issues we care about)
- Arrange interview and press releases to promote the company and brand
- Drive innovation on communications strategy beyond traditional media to external audiences
- Leverage relationships with appropriate media outlets and speaking engagements to successfully showcase our differentiation in the competitive landscape
- Provide direct, hands-on support to key senior leaders internally to develop thought leadership content opportunities
- Create scalable feedback channels to create a listening and learning organization and drive engagement with our communication channels.
- Drive agency, media, conference and content relationships to elevate and promote Earned media exposure across multiple business lines.
- Manage PR and lobby agencies providing strategic guidance and information to help build awareness and reputation
- Issues and Crisis management planning and oversight
- Perform other duties as directed
Knowledge, Skills and Experience Requirements:
- Bachelor’s degree in Marketing, English, Journalism, Public Relations or equivalent experience
- 8+ years of experience in managing Public Relations, corporate communications or equivalent competencies working in an agency
- Exceptional written and verbal communication skills
- Existing agency and media relationships a plus and ability to develop new relationships and work with agencies, media and employees at all levels, including executive leadership, across a wide variety of company functions
- An entrepreneurial, strategic mindset and fine-tuned project management skills
- Comfort and proven ability to succeed in a fast-paced, entrepreneurial, start-up environment
- Resilient and able to work autonomously in the face of ambiguity
Our job titles may span more than one career level. The starting base salary for this role is between $120,000.00 – $140,000.00. The actual base pay is dependent upon many factors, such as: training, transferrable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Amalgamated Bank is an Equal Opportunity and Affirmative Action Employer, Minorities / Females / Individuals with Disability / Veterans. AmeriCorps, Peace Corps and other national service alumni are encouraged to apply. View our Pay Transparency Statement. Submission of a resume or any information regarding your qualifications does not constitute a promise or offer of employment. At Amalgamated Bank, we consider an applicant to be someone who has interviewed at least once, in person, with the hiring manager. Amalgamated Bank does not sponsor applicants for work visas.
