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SalaryDIRECTOR OF PAID SOCIAL
The Director of Paid Social role involves a continuous quest to identify means of establishing and strengthening the media team standards at CTC. Your consistent actions align with the core values of CTC, and you educate your team on how to embody these principles. Common Thread Collective can rely on your profound expertise, encompassing both the advertising platforms and CTC's benchmarks and principles for media acquisition. Furthermore, you share this knowledge, assess its assimilation and impact across the system, and offer guidance to your team amidst shifts in the industry. You diligently steer the team on effectively utilizing CTC's tools and systems for their everyday tasks. Your dedication extends to disseminating, reinforcing, and enhancing comprehension of CTC's media team standards not only to other divisions within the organization but also externally to client partners. This is achieved through crafting blog posts, social media sharing, and active participation in industry gatherings. You stand as a co-author, representative, and zealous advocate for CTC's distinctive approach to media acquisition and its accompanying tools.
WHAT WE LOOK FOR
This place isn't for everyone, but it might be for you if…
YOU SET THE STANDARD
- The Director of Paid Social starts each day by constantly looking for ways to set and reinforce CTC's media team standards.
- You consistently act in accordance with CTC's values and teach your team how to live into these values as well.
- The team of Paid Social Strategists can count on you to have expert knowledge, both of the advertising platforms, and of CTC's media buying standards and philosophies. And to share that knowledge and measure its adoption and impact throughout the system.
- You provide direction to your team during industry changes and deploy and coach on how to use CTC's tools and systems to support their day to day workflow.
- You work relentlessly to communicate, reinforce, and build understanding of CTC's media team standards to other departments within the company, and externally to client partners, in public by writing blog posts and sharing on social media, and at industry events.
- You are a co-author of, a representative of, and a voracious advocate for CTC's unique media buying methodology and tools.
YOU ARE DRIVEN TO INCREASE VALUE
- As the Director of Paid Social at a world-class performance marketing agency you are actually aware of, and embrace the responsibility of creating business value for CTC's client partners.
- You believe that CTC exists to create an increasing positive contribution margin, profit dollars.
- You empower, coach and guide your team to use CTC's media buying methodology and tools to create those outcomes.
- That same coaching, guidance and empowerment also increases the individual's skill, and thereby their ability to create value for CTC's partners, and for themselves.
- You're confident that they will be better at their craft through the application of these ideas.
- You seek to activate the potential of those on your team. You know their success is your success.
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You foster an environment for exceptional people to excel.
- You embrace diversity of thought by holding all ideas to a rigorous standard of critique and validation.
- You embrace the responsibility to be both an educator and learner at all times.
- You hold the legacy of the collective in high regard and seek to leave CTC better than we found it. You take our work seriously.
What Success Looks Like
NECESSARY SKILLS
Education
- Bachelor's Degree.
Leadership
- 8+ years of experience w/ at least 2 years of managing teams.
- Train and develop your people to the highest standards. Partner with the Employee Development and Performance Department to develop and continuously improve training materials.
Media Ad Platforms, Subject Matter Expert
- Develop a deep integration of META Ads Platform into the CTC ecosystem by partnering with Creative, Growth, Operations, and Business Development leadership.
- Be a subject matter expert for social advertising in the company and in the industry. Be a vocal advocate for CTC's media strategy methodology.
- Develop a deep integration of META Ads Platform into the CTC ecosystem by partnering with Creative, Growth, Operations, and Business Development leadership.
- Expert knowledge of the following: META Ads Platform and Shopify. Expertise with additional social advertising platforms (including TikTok, Pinterest, Snapchat) also desirable.
- Own, develop and progress relationships with reps and partners. Be ready to text the META rep when platform obstacles arise, and count on receiving a text back from them promptly.
- Progress strategic partnerships with advertising channels contacts. Organize and host Joint Business Planning or QBR sessions with META Ads Agency support and other platform partners. Secure access to unique beta programs for CTC's clients.
Reporting and KPI Development
- Defines and reports on goals and key performance indicators. Checks for understanding among managerial team as well as specialists.
- Ensure those targets represent overall growth for each individual client and growth for the Paid Social department at CTC. Track progress towards these targets daily and intervene as necessary when training and development opportunities present themselves.
- Excel / Google Sheets expertise and a strong ability to analyze data, make actionable decisions and recommendations.
E-Commerce
- A proven record of delivering continuous improvements within an e-commerce/transactional driven environment.
- General knowledge of e-commerce marketing methods and a drive for innovation and testing new products or functionalities.
- An ability to think about a brand's 360º digital approach from customer acquisition through to customer retention.
Communication
- Communicate, in writing, regularly— internally to senior leadership, and externally to current and potential clients on strategic media initiatives and growth opportunities
- Confident interpersonal communicator and relationship builder, including the ability to hold people accountable and conduct difficult conversations.
- Ability to articulate clear performance metrics, challenges and opportunities to executives and stakeholders, and gain alignment on priorities
Curiosity
- An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
- A desire to take risks - but only after carefully examining the calculus and determining that your chosen course of action is most effective.
Business Development
- Take an active role in business development through partnership with Sales and Marketing. Join in Business Develop sales calls as needed. Participate in content creation with Marketing.
- Thoughtfully consider high growth opportunities then design plans to lead the department in this direction
DOMAIN
MANAGEMENT
- This role will have between 3-6 direct reports
ORIENTATION
- This role is both internal focused and client facing
FOCUS
- This role will be planning ahead for future months and quarter—long term vision
WHAT'S IN IT FOR ME?
SALARY RANGE
- $125k - $145k base salary, annually
- This is prior to any benefits (see the "ABOUT US" Section for additional details
- Bonus Structure | Director [25% of your annual salary]
ABOUT US
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We'll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- ESOP | An agency by the people for the people. CTC offers an Employee Stock Ownership [ESOP] program where the employees currently own 20% of the company through the ESOP. This stock is on top of 401k investment with an estimated* 45% higher earning potential than other agencies.
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you're at CTC, you're firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
- NOTE: ESOP estimates are based on total earning potential over the course of vesting shares and not a guarantee.
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered "Consumers" under the CCPA and from whom we collect "Personal Information" as described in the CCPA ("Consumers"). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 ("CCPA"). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
