- Partner with communications leadership and Social Media team members to develop strategic visions for individual Social Media platforms and a holistic vision for Social Media’s role in amplifying Earthjustice’s brand and messaging.
- Maintain expert knowledge of Social Media industry trends and best practices, their applications to Earthjustice, and build a culture of learning and excellence among Social Media team members.
- Set audience definitions, growth, and engagement goals across all Social Media channels; oversee the tracking and reporting of Social Media KPIs and use data to refine strategies and tactics.
- In partnership with marketing, digital engagement, and digital fundraising teams, engage with our paid media buying agency to develop strategies for growing our list and meeting fundraising goals; oversee in-house rapid response boosting strategies to promote key content.
- Oversee the visual identity and tone of our Social Media presence to ensure brand and message consistency across channels; oversee the coordination and production of digital graphics and animations in support of major campaigns.
- Develop and maintain relationships with external content creators, agencies, and freelancers; Oversee Social Media influencer engagement in partnership with the marketing team to support major advocacy and fundraising initiatives
- Provide staff with direct, consistent, and constructive feedback and contribute to a wider culture of learning within the communications department and Earthjustice; promote team building and staff engagement to strengthen teamwork and collaboration both within the Social Media team and with other communications teams and departments.
- Develop and oversee the Social Media budget: track spending, ensure budgeted resources match priorities, and be a responsible steward of Earthjustice resources.
- Oversee in-house training programs to broaden Social Media fluency and adoption by key program staff; serve as strategic advisor to communications and senior leadership on Social Media matters.
- Engage stakeholders to build out content strategies that deliver creative, compelling, and engaging content in support of our weekly and quarterly communications priorities.
- Build and maintain a Social Media content calendar and lead efforts to update and refine it where necessary.
- Develop and implement rapid response processes to handle breaking news moments; work with communications and senior leadership on crisis communications response.
- Partner with the data team to track and analyze Social Media metrics and Social Media listening; make data-informed recommendations on strategy and report out findings to key stakeholders.
- Develop and maintain relationships with external content creators, agencies, and freelancers who can work with and support Earthjustice’s mission via our Social Media efforts.
- Oversees a 4-5 person Social Media team.
- Recruit and hire qualified candidates who fit position requirements and the work environment.
- Promote change in terms of the expected benefits, as well as removing or lowering the impact of potential obstacles.
- Set clear team direction that aligns with Earthjustice strategy, mission, and vision.
- Develop staff by identifying and encouraging training and professional development opportunities appropriate to role and creating development plans for all staff.
- Provide staff with consistent performance feedback – both positive and constructive — and act as a coach and mentor.
- Create a learning culture, by encouraging debriefing after completion of significant stages of projects.
- Ensure that any direct reports who have supervisory responsibility are properly executing those functions.
- Create a respectful and inclusive work environment for team and model respectful and inclusive behavior.
- Promptly address micro-aggressions and other concerns brought to their attention.
- Resolve interpersonal conflict among team members and bring in outside facilitators as needed.
- Communicate regularly with existing employees and encourage staff to raise concerns and to provide ongoing feedback.
- Value and use individual differences and talents to improve employee satisfaction and the quality of collective work.
- Celebrate successes and help team members to understand and manage setbacks.
Qualifications
- 7-10 years of experience in Social Media marketing and creative development.
- 5+ years of experience managing a Social Media function and Social Media staff.
- Significant experience in advocacy communications, Social Media marketing, or related fields.
- Demonstrated experience leading successful Social Media teams, interfacing with senior leadership, and making strategic recommendations for managing crisis.
- Commitment to the mission of Earthjustice.
- Deep expertise managing professional Social Media profiles on Instagram, Twitter, Facebook, TikTok, and other platforms.
- Significant experience developing content or offering approvals for highly visible communications or Social Media content with significant reach.
- Strong background navigating complex approvals processes with short deadlines.
- Demonstrated ability to mobilize and engage audiences in a wide array of online activities.
- Excellent verbal, written, and interpersonal communications skills, strong attention to detail, ability to write and deliver work product under pressure, and commitment to high quality output and high standards.
- Be self-motivated, demonstrate grace under pressure, and be able to work well both independently as well as within a team.
- Facility with developing collaborative relationships and managing and working with teams.
- Strong ability to juggle multiple complex projects, prioritize, meet deadlines, and see tasks through to completion.
- Proficiency in Microsoft Office applications
- Demonstrated awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations.
- Experience launching an organization’s presence on emerging platforms.
- Ability to negotiate services and pricing with vendors.
- Experience with legal matters, litigation, or legal advocacy.
- Demonstrated knowledge of environmental advocacy and mobilization tactics.
- Resume
- Cover letter