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SalarySummary of Basic Function:
The Creative and Multimedia Director is a valued member of the Brentwood Bank Team and is someone who has a passion for marketing, content creation, and digital storytelling. This role will contribute to Brentwood Bank’s digital transformation by pushing creative boundaries that continue to support and strengthen the organization's brand recognition and to educate our customers.This position will be responsible for creating a variety of content focusing on internal and external communication, community events, employee profiles, workplace culture, and more. The role covers the strategic and operational management of content creation, development of digital media assets, and the delivery of digital media across all social and internal platforms. This role works in a Creative and collaborative team environment where change is embraced, and innovation is encouraged.
Essential Duties and Responsibilities
- Serve as in-house creative, visual, and video content “expert,” constantly keeping apprised of new formats, techniques, and best practices.
- Achieve long and short-term organization goals, including becoming an internal agency responsible for the management (Creative and distribution) of all campaigns and content.
- Design and execute channel planning strategies to create consistent and cohesive brand messaging across all channels.
- Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids).
- Collaborate with various departments to create new ideas to build awareness across our digital platform and support bank-wide objectives.
- Concept & create campaigns to drive goals of the Bank.
- Combine branding initiatives with marketing tactics to develop and implement a creative strategy, ensuring the creative strategy produces the best results for the Bank.
- Drive consumer interactions through compelling written copy, graphic design, and video production in accordance with our brand strategy.
- Provide direction and inspiration to designers via key concepts, design strategy, and brand positioning.
- Develop creative systems to track requests, achieve assets, and monitor performance.
- Edit and produce original digital content including internal and external communication, community relations, and sponsorship for social media platforms and company website.
- Inspire new ways and remain current on emerging trends that create communication opportunities that bring to life the brand through storytelling.
- Manage creative process from concept to completion ensuring Creative and brand standards are met on all projects.
- Collaborate with cross-functional teams to develop integrated creative solutions that effectively communicate the Banks brand and message.
- Implement quality and compliance control measures to ensure the accuracy and compliance of all creative deliverables.
- Implement industry best practices, tools, and processes for creative development, production, and operations.
- Develop best in class digital, mobile, social, and content strategies.
- Guide creative to produce effective concepts designed to clearly articulate strategic communication objectives.
- Proactively identify opportunities for workflow optimization and implement best practices to streamline processes for increased productivity and efficiency.
- Stay up to date on emerging marketing trends and best practices and apply them to Brentwood Bank’s marketing and communication efforts.
- Travel within the market to produce content.
- Other duties as assigned.
Knowledge, Skills, Abilities and Requirements
- Bachelor's degree in marketing, design, content creation, digital film, video production, visual arts or related field or commensurate experience is required.
- Five to seven (5-7) years of professional experience shooting and editing video content for a variety of platforms.
- Professional demo reel/work samples that showcase marketing creative, digital video experience focusing on editing, composition, lighting, motion design etc. is required.
- Proficient in Adobe Creative Suite, Final Cut Studio or related editing, motion graphic and graphic design software.
- Working knowledge of professional cameras and associated equipment is preferred.
- Working knowledge of various post-production software, edit styles, music and how to use them to promote, inspire, motivate, and educate the public through video.
- Strong people skills. Excellent communicator (verbal and written) and collaborator.
- Exceptional storytelling and editing to bring Brentwood Bank's platform to life
- Flexibility and adaptability to change
- Effective attention to detail.
- Ability to work independently; self-motivated.
- Ability to participate and interact effectively on a team.
- Exceptional organizational skills and ability to work under time constraints.
- Sound planning, prioritization, and execution skills.
Benefits
At Brentwood Bank, we know that great people make a great organization. We value our people and offer our employees a broad range of benefits to support wellness for individuals and families.
Our People and Culture
Brentwood Bank is committed to a diverse, equitable, and inclusive culture that empowers our people to contribute their unique ideas and perspectives to make a difference. Brentwood Bank creates a strong relationship within the communities we serve and will continue to contribute our time, talent, and financial support to improve the areas where we live and work. Here, you will work alongside company leaders and industry pioneers who have proven experience and are committed to continuous innovation. Employees feel valued in all aspects of their lives, including both their professional and personal aspirations. We are looking to hire the best and brightest to help us continue to evolve and drive superior services.
Professional Development
From entry-level employees to senior leaders, we believe there is always room to learn. We offer opportunities to build new skills, take on leadership opportunities, and grow connect through mentorship. From on-the-job training to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
Brentwood Bank is an EOE AA M/F/Vet/Disability Employer
