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As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com.
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Vail Resorts Director, Hospitality Marketing plays a critical role in setting the vision and growth strategies to deliver the occupancy and revenue goals for Vail Resorts’ lodging division. This person will lead the teams responsible for marketing Vail Resorts’ collection of properties – including owned properties, managed properties, and the Rock Resorts portfolio of signature hotels – in support of annual and long-term business objectives.
Specific responsibilities include developing and driving the multi-year growth strategy for lodging Room Nights and Revenue growth, driving demand for the transient and group business, delivering leads for the meetings and events segments, and creative/content development and deployment in support of demand generation. This work is done in collaboration with stakeholders across functions and locations and is executed in concert with the overall Vail Resorts guest-centric marketing approach to drive visitation to its world-class mountain resorts.
Job Specifications:
- Outlet: Remote
- Expected Pay Range: $129,900 - $166,950 + annual bonus + equity
- Shift & Schedule Availability: Full Time, Year Round
Job Responsibilities:
- Partners with key Hospitality Senior Leadership Team members to drive long-term divisional planning (VR2030), which frames the division’s annual and seasonal business and experience planning
- Serves as a key member on both the Brand Marketing Senior Leadership Team and Hospitality Senior Leadership Team to help set and drive overall strategy for visitation and revenue growth to Vail Resorts’ collection of world-class mountain resorts
- Develops key business priorities and initiatives for the Hospitality division, and leads related integrated marketing efforts to deliver transient and group Room Night and Revenue targets, in service of driving resort visitation
- Leads, influences, and partners with key stakeholders including Revenue Management, Corporate Hospitality, Revenue Analytics, and Operational leadership to secure alignment against enterprise priorities
- Monitors business performance and creates plans to address opportunities/needs
- Ensures adherence to brand guidelines for the company’s lodging brands, including the signature RockResorts collection, individual hotel/property brands, Vail Resorts Meetings & Events, and Vail Resorts Weddings
- Partners with cross-functional businesses (Pass, Visitation, Ski School, Rentals, etc.) to drive integrated marketing strategies and efficient go-to-market plans
- Leads cross-functional teams (Media, CRM, Analytics, Digital, PR, Research, etc.) to plan/execute/optimize acquisition and retention efforts across all channels
- Oversees planning and execution of company-wide promotions and sales
- Leads new resort and property marketing integrations
- Develops and manages the hospitality marketing operating and labor expense budget
- Provides leadership and direction for the Hospitality Marketing team; oversees talent acquisition and onboarding of team members; creates and executes talent development plans to foster the professional and personal growth of the team in the service of creating a high-performing team
Job Requirements:
- Bachelors’ degree and 6-8+ years’ marketing leadership experience, delivering business and revenue results, preferably in the travel and/or hospitality industry; experience working in a multi-location environment a plus
- 5+ years of supervisory experience must excel at developing a team and those around them to reach their highest potential
- Confident, collaborative leader who can function effectively in a matrixed environment by successfully leading through influence with Director, VP, and Executive stakeholders
- Pursues work with energy and drive; adept at assessing and utilizing business data to identify needs and capitalize on opportunities; must be data-driven and excel at business storytelling
- Must have excellent interpersonal skills and a positive attitude, with the ability to be agile in a fast-paced environment
- Ability to work independently, take the initiative, and drive results in a cross-functional environment, incorporating new ideas, technologies, and approaches to business
- Must have a high degree of emotional intelligence, seek and deliver candid feedback--always seeking new ways to improve as a leader
The expected Total Compensation for this role is $129,900 - $166,950 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.
The perks include a free ski pass, and a set of benefits including...
- Medical, Dental, Vision insurance, and a 401(k) retirement plan
- Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO)
- Paid Parental Leave for eligible mothers and fathers
- Healthcare & Dependent Care Flexible Spending Accounts
- Life, AD&D, and disability insurance
Reach Your Peak at Vail Resorts. At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.
*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 499935
Reference Date: 01/30/2024
Job Code Function: Marketing
