Director Of Growth Marketing

JOIN Quantic

At Quantic, we are pioneering the move to “active learning” by moving away from the passive learning approaches that have dominated for the past century. We’re leveraging the best practices of experiential training through machine-based tutoring that provides individualized feedback and progression. Our flagship institution, Quantic School of Business and Technology, offers an accredited, revolutionary digital/interactive MBA/EMBA. Since launch, our innovative approach to learning has attracted more than 15,000 students from all 50 states and 100 countries - and we’re just getting started!

WHY YOU SHOULD APPLY

Quantic is seeking an experienced and dynamic Dir. of Growth Marketing to lead student acquisition for our innovative, mobile-first degree programs and certificates. We are looking for a highly-driven individual with a track record leveraging automated targeting and high-velocity creative optimization to quickly scale digital products/services. If you’re ready to apply your growth mindset towards helping more students discover interactive, accredited, radically affordable education programs then Quantic is for you!

WHAT YOU'LL DO

• Develop and implement comprehensive Growth Marketing strategies to grow student recruitment and registration.
• Oversee acquisition channel strategy, test and learning agenda, experiment quality & rigor, and learnings dissemination.
• Diversify channel mix, balancing marginal ROI across channels.
• Collaborate with Data to develop attribution models, conduct lift experiments, optimize channel performance, improve test design and analysis, and develop new measurement methodologies.
• Establish & optimize audience-specific strategies that customize messaging, landing page, and funnel treatment based on attributes, propensity models, and uplift models across channels.
• Develop reliable Creative testing methodologies across digital channels in collaboration with Brand.
• Ensure necessary tracking (naming convention, URL parameters, etc.) and tooling (bid/budget automation, liveramp, etc.) is in place to support and optimize digital initiatives.

Requirements

WHO YOU ARE

• 4+ years of Growth Marketing with experience in DTC, Subscription, SaaS, or Gaming highly preferred.
• You’re “hands-on” and can work directly in the platforms; this is an individual contributor role with the opportunity to grow into a leadership role as we scale.
• Proven track record scaling highly efficient Acquisition programs that optimize for LTV, ROI, or ROAS. International experience is a plus.
• Exceptional strategic thinking skills and are able to apply them to strategy development and prioritization.
• Superb analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines.
• Expert at any form of large scale media: Meta, Youtube, Search, etc.
• Highly effective communicator and collaborator, especially with Brand, CRM, and Data Analytics.
• Oversee reporting, including key marketing performance indicators, tracking and testing data that is used at the executive level.
• Oversee relationships with channel partners and networks.

We Believe in in-person collaboration:

• At Quantic, we believe in the power of in-person collaboration. As such, this role is expected to work in our Soho office 4-days per week.

Benefits

• Employee stock options
• 20 days PTO in addition to our 9 company holidays
• 100% employer paid premiums for medical, dental, and vision for employees and their dependents, with buy-up options available
• 100% employer paid premiums for short- and long-term disability and life insurance for employees
• Up to 13 weeks of fully paid parental leave
• HSA and FSA
• 401k
• Student Loan reimbursement
• Education Benefits for the Quantic and Valar degree programs

About Quantic

Quantic is an education-technology company with a mission to democratize access to high quality education programs and career advancement opportunities. Quantic School of Business and Technology and Valar Institute, our accredited international universities with students and alumni from 50 states and over 100 countries, offer MBA and Executive MBA degrees, along with other disruptively affordable business and corporate training programs. Quantic and Valar combine the best of traditional top MBA programs with the next generation of interactive online learning. Founded by the former CEO and fellow executives of Rosetta Stone, Quantic is a rapidly expanding company seeking candidates who thrive in a fast-paced environment with opportunity for growth.

Quantic supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class