Director, Growth Marketing

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue), and an exclusive Influencer Technology Partner of IBM Watson. Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.
We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!
What we offer:

• Remote company - work from home!
• Competitive compensation
• Unlimited PTO with inclusive holiday benefits
• 100% company paid medical, dental & vision insurance for employees
• Equity options for all employees
• Fully vested 401(k) matching
• Stipends for at-home office setup, phone & wifi, health & wellness, and more!
• An awesome collaborative work culture, a diverse team, and more

Influential is looking for an experienced Director, Growth Marketing to drive the growth of sales and partnerships.
The Director of Marketing responsibilities include, but are not limited to:

• Ad Sales Marketing
• Support development and implementation of a cohesive marketing plan to increase awareness, creating leads for sales and partnerships
• Develop a content strategy for both internal and external communications
• Develop, support, and execute marketing partnerships across the industry (i.e. ANA, AdAge, etc...)
• Oversee content for the company website and brand social O&Os
• Support SVP, Sales Enablement, and Growth in building cohesive brand pitch materials
• Support maintenance & up-keep of RFI/RFP FAQ tool for sellers
• Collaborate on event and award strategy
• Support Sales coordination and attendance for key industry events (Cannes, CES, etc)

• Thought Leadership
• Develop and implement Influential's approach to thought leadership
• Define Infuential's case study strategy and process with a focus on award-winning work
• Share Influential best in class client work with partner platforms
• Work with external PR and design firms to support messaging and materials

• Management
• Manage portions of the marketing budget related to sponsorships and events.
• Attend status meetings and maintain marketing tracker with weekly updates to Executive leadership
• Lead market analysis to identify challenges and opportunities for growth while tracking and analyzing competitor activities
• Set goals for internal teams while proactively managing timelines to ensure on-time deliverables
• Prepare reports and presentations on marketing metrics for the Executive team
• Manage outside agencies in support of the website, collateral, event oversight, etc...
• Support agency revenue growth via marketing initiatives that elevate Influential's profile and drive sales leads in collaboration with the Executive team

Estimated Salary Range:
$150,000 - $160,000
About Influential
Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. ( www.influential.co )
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