Director, Growth Marketing

Summary:

Book of the Month is seeking to hire a performance oriented marketing leader who will take our customer acquisition efforts to the next level. This is a general management position with significant P&L oversight that will report directly into the President & COO. You will integrate the analytical and creative aspects of consumer marketing to create and deploy campaigns and programs that successfully grow BOTM membership. This is an excellent opportunity for a growth oriented marketer who is looking for an opportunity to lead all aspects of an at-scale DTC service/brand.

What you will do…

• Proactively identify and execute upon new customer acquisition opportunities in the form of new channels, partnerships, media buys, and other activations with the goal of generating incremental enrolls for BOTM.
• Generate insights about our customer, product, market, and brand and use them to build and deploy compelling campaigns that increase new enrolls.
• Deliver incremental improvements in lower/mid-funnel marketing by:
  • Creating a well-organized system/process for tracking learnings.
  • Defining and organizing creative testing across our social media video ads and influencer channels.
  • Working closely with editorial to acquire and feature books with high conversion.
  • Creating and iterating on landing pages and merchandising experiments.
• Work collaboratively with a tightly integrated creative team to develop campaigns that drive growth referenced above.
• Work closely with the product team to optimize landing pages, enrollment funnels, and the other on-site interactions that are part of customer acquisition.
• Lead the Customer Acquisition team required to execute any of the above opportunities by evaluating current skills, identifying gaps, and conducting a well organized hiring effort to fill new needs.
• Work closely with the President & COO and CEO in an iterative fashion to collaboratively drive the best outcome for the business.

What you should have…

• 5+ years of experience across some combination of the following:
  • Growth/marketing roles at a DTC or tech enabled service/app/marketplace where the primary transaction happens online.
  • Strategy or analytical role at a consulting firm or media business.
• Deep understanding of the full-stack of customer acquisition opportunities, both functionally (how they work) and economically (what makes it work from a business perspective).
• Many detailed examples of being hands-on with creative development, such as:
  • Experience translating consumer insights into creative concepts – successfully straddling and translating the creative and business worlds.
  • Deploying the judgment required to understand if a creative concept aligns with an insight and how, and experience providing feedback to creatives to improve the alignment.
• Extremely high-standards for your own work product and the work product of others on your team.
• Passion about reading fiction aligned with BOTM taste as a primary source of entertainment and enjoyment.
• Ability to perform in a highly iterative and dynamic work environment.

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