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Form of workCompany Information:
Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne 'The Rock' Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.
Teremana loosely translates as 'spirit of the earth'. The Latin word 'terra' meaning earth, and the Polynesian word 'mana', meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.
Learn more about Teremana: http://www.teremana.com/
Select trade press coverage:
Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,
The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...
Position Summary:
Siete Bucks Spirits is looking for a Director of Analytics and Insights. This individual provides insights into the consumer, competition, and marketplace in partnership with cross-functional teams, translating insights into actionable brand marketing communications and shopper initiatives. The candidate will be responsible for granular data analysis to prove/disprove hypotheses, surface gaps, and opportunities for our brand and manage reporting. They will collect and connect the dots to tell compelling, evidence-based stories that drive action to unlock brand growth. Candidates must be proficient in custom market research, syndicated data analysis, and secondary research resources to develop learning plans, execute projects, and leverage tools to translate insights and implications into actionable business recommendations.
Principal Duties and Responsibilities:
This go-to thought partner represents the 'voice of the consumer' and brings value through insights, strategic thinking, and creative problem-solving to the management, marketing, and broader cross-functional teams. The successful candidate will have:
o Able to dig below the surface for the most impactful insights.
o Infinitely interested in understanding consumers and what motivates them.
o Acutely aware of cultural and social shifts/ trends.
o Passionate about discovering brand strengths and opportunities.
o Keeps abreast with emerging trends that could impact/benefit the brand.
o Dives deep into quantitative & qualitative research on attitudes, perceptions, and behavior to extract and elevate valuable insight from a sea of data.
o Searches out meaningful subtleties.
o Formulates and tests hypotheses.
o Intuitively connects the dots between disparate ideas to bring clarity and focus.
o Translates insights into clear recommendations and action plans.
o Have solid proficiency in custom market research, syndicated data analysis, and secondary research.
o Knowledgeable about "tried and true" market research methodologies and curious about emerging/unique solutions.
o Able to synthesize across multiple data sources to formulate insights.
o Be able to translate consumer insights into meaningful actions based on strong business acumen.
o Be influential with solid verbal and written communication skills.
o Be a good educator to cross-functional partners to enable them to successfully apply insights to their business area(s).
o Highly proficient in Microsoft Office products: Excel/Word/PowerPoint skills mandatory.
o Be able to manage multiple initiatives simultaneously.
o Drive for results with a sense of urgency.
Specific responsibilities include but are not limited to:
Requirements
Benefits
Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne 'The Rock' Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.
Teremana loosely translates as 'spirit of the earth'. The Latin word 'terra' meaning earth, and the Polynesian word 'mana', meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.
Learn more about Teremana: http://www.teremana.com/
Select trade press coverage:
Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,
The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...
Position Summary:
Siete Bucks Spirits is looking for a Director of Analytics and Insights. This individual provides insights into the consumer, competition, and marketplace in partnership with cross-functional teams, translating insights into actionable brand marketing communications and shopper initiatives. The candidate will be responsible for granular data analysis to prove/disprove hypotheses, surface gaps, and opportunities for our brand and manage reporting. They will collect and connect the dots to tell compelling, evidence-based stories that drive action to unlock brand growth. Candidates must be proficient in custom market research, syndicated data analysis, and secondary research resources to develop learning plans, execute projects, and leverage tools to translate insights and implications into actionable business recommendations.
Principal Duties and Responsibilities:
This go-to thought partner represents the 'voice of the consumer' and brings value through insights, strategic thinking, and creative problem-solving to the management, marketing, and broader cross-functional teams. The successful candidate will have:
- Insatiable Curiosity:
o Able to dig below the surface for the most impactful insights.
o Infinitely interested in understanding consumers and what motivates them.
o Acutely aware of cultural and social shifts/ trends.
o Passionate about discovering brand strengths and opportunities.
o Keeps abreast with emerging trends that could impact/benefit the brand.
- Analytical Expertise:
o Dives deep into quantitative & qualitative research on attitudes, perceptions, and behavior to extract and elevate valuable insight from a sea of data.
o Searches out meaningful subtleties.
o Formulates and tests hypotheses.
o Intuitively connects the dots between disparate ideas to bring clarity and focus.
o Translates insights into clear recommendations and action plans.
- Functional Expertise:
o Have solid proficiency in custom market research, syndicated data analysis, and secondary research.
o Knowledgeable about "tried and true" market research methodologies and curious about emerging/unique solutions.
o Able to synthesize across multiple data sources to formulate insights.
o Be able to translate consumer insights into meaningful actions based on strong business acumen.
o Be influential with solid verbal and written communication skills.
o Be a good educator to cross-functional partners to enable them to successfully apply insights to their business area(s).
o Highly proficient in Microsoft Office products: Excel/Word/PowerPoint skills mandatory.
o Be able to manage multiple initiatives simultaneously.
o Drive for results with a sense of urgency.
Specific responsibilities include but are not limited to:
- Build market research and consumer insight learning plans to support known business initiatives and inspire future business-building opportunities.
- Identify and design best-fit market research, test methods, stimuli and question development, and business analytics to inform or guide key business issues and plans.
- Synthesize and integrate consumer/marketplace insights from current knowledge estate to inform current issues, opportunities/challenges.
- Play an active role on cross-functional teams related to marketing communications, innovation, and customer activation.
- Enable fact-based decision-making by being a brave voice that advocates for the consumer and the health of the brands and creatively solves for what is possible within business realities.
- Monthly/quarterly insights reporting; lead data collection and storytelling for monthly/quarterly consumer KPI dashboard reporting; partner with strategic leads to prepare brand scorecards quarterly with implications for brands to action.
- Build a shopper behavior analysis to provide insights into new/lapsed/retained usage; brand and retailer profiling; share of wallet analysis etc..; partner with category & business intelligence team to extract insights from retailer promotional tracking tools and provide brand action recommendations.
Requirements
- 8+ years' experience in significant Analytics and/or business intelligence roles delivering data-driven insights and recommendations to internal or external clients, preferably in the spirits and/or beverage industry or any equivalent combination of related education and experience.
- Master's Required.
- Experience in measuring and evaluating ROI (modeling).
- Excellent oral and written communication/presentation skills.
- Strong knowledge of Nielsen/IRI data and shopper insights.
- Strong interpersonal skills and customer service standards; effectively works within and between teams.
- Ability to manage multiple projects in a fast-paced environment, balancing timelines with creative flexibility.
- Proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)
- Knowledge of federal and state laws. Familiarity with DISCUS code of responsible practices and beverage alcohol laws and regulations is a plus.
- Some travel
Benefits
- Highly competitive compensation packages
- Comprehensive medical, dental, and vision insurance
- 401(k) plan
- Group Life and Long-Term Disability Coverage
- Generous holiday and vacation policy
