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SalaryAt PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.
Job Description Summary: We are seeking an entrepreneurial consumer marketer to drive Integrated Marketing efforts for the PayPal Consumer US Business delivering innovative go to market plans, connected end to end marketing communications and breakthrough marketing activations. Reporting to the Senior Director for GTM and Integrated Marketing, this role will lead the development and execution of the end-to-end integrated marketing plan for PayPal Consumer Marketing in the USA. This role also will lead strategy and execution for Social and Influencer Channels. Our ideal candidate will have a strong growth mindset superb partnering mindset and will be motivated by elevating and empowering others to achieve team and personal goals. We are seeking an inspiring leader and creative marketer, who loves leading end to end marketing campaigns with cross-functional partners to deliver growth for the business.
Job Description:
Director of Integrated Marketing Consumer Marketing
Location: USA: San Francisco, San Jose, New York
Role Purpose
We are seeking an entrepreneurial consumer marketer to drive Integrated Marketing efforts for the PayPal Consumer US Business delivering innovative go to market plans, connected end to end marketing communications and breakthrough marketing activations.
Reporting to the Senior Director for GTM and Integrated Marketing, this role will lead the development and execution of the end-to-end integrated marketing plan for PayPal Consumer Marketing in the USA. This role also will lead strategy and execution for Social and Influencer Channels.
Our ideal candidate will have a strong growth mindset superb partnering mindset and will be motivated by elevating and empowering others to achieve team and personal goals. We are seeking an inspiring leader and creative marketer, who loves leading end to end marketing campaigns with cross-functional partners to deliver growth for the business.
Why this is a fantastic opportunity
- This is a building role within a growth function in an incredibly fast paced and dynamic business. This is a role with huge scope for impact and growth in a purpose driven, category defining business. PayPal is looking for the right candidate who will help us build the next set of tools, processes and partnerships that will enable our team to execute with excellence.
- This is a role with enormous diversity, complexity and is full of intellectual challenges. It will require superb mental agility with the scope for enormous value creation. The Payments and Fin Tech Industry is one of the highest growth, most competitive industries right now and PayPal has a very strong position (but also an incredibly impressive set of aggressive competitors). This is an opportunity for someone who loves a challenge, wants to be stretched and who plays to win.
- Become a team member who is reimagining Marketing at PayPal. We are transforming our marketing model and we are building marketing as a growth lever and game changing function. For a marketing professional, this is a once in a lifetime career opportunity to explore the potential impact that your chosen craft can have in changing the dynamics of a customer champion business
Key Competencies
- Strategic GTM and Product Marketing Disciplines
- Integrated Consumer Marketing
- End to end campaign construction and management.
- Commercial acumen, analytical and can connect marketing activities to customer actions to results
- High accountability and strong disciplines in driving a performance culture with drive to outcomes
- Strong competencies in of digital marketing and creating virality through social platforms and communities
- Drives high benchmarks in creative excellence. Foundational skills to get the best out of agencies
- Project and Program Management
- Strong skills in cross functional partnering and influencing.
- Media expertise
- Outstanding communicator
- Team Player
Requisite Experience
- Marketing Leader with 10+ years’ experience
- Integrated Marketing experience and Campaign Development
- Digital Marketing experience
- Program and Project Management and delivery
- Budget Management
- Social Marketing and Influencer Marketing
- Payments, Financial Services experience highly valued
Types of roles you might have done previously (describe actual positions)
- Brand Manager
- Integrated Marketer
- Marketing Manager
- Marketing Director
Industries of Interest: Fintech, Tech, Telco, Retail, Travel, Financial Services
Top 5 skill sets that you ideally possess
End to end marketing campaign management. Program and project leadership. Outstanding communication skills Agency management and creative development Digital and Social Marketing
The type of leader that flourishes at PayPal (behaviors, motivations, the how)
- Accountable with a Results Focus – is a business builder who ties all work back to overall commercial impact
- Strong Collaborator – who partners with stakeholders for win-win
- Change Agent – we are rapidly evolving as a business and need someone who can be at the helm to lead change
- Thought Leader– uncovers consumer insights to create new marketing opportunities
- Nurturer of Talent - to bring out the best in individuals and teams
- Deals with Ambiguity - to take the unknown into action
- Challenges the Status Quo - and believes things can always be improved
- A believer in the “Greater Good”- one who always puts others’ needs above their own
The type of person who will not be successful (behaviors, motivations, the how)
- Command and Control Leadership Style – we want leaders who elevate their people not control them
- Needs to control all levers- we want our leaders to be able to partner interpedently to deliver great work
- Specialists in a discipline – People who have deep experience in only one aspect of marketing analytics (eg. Only ever worked across lifecycle engagement marketing, or only ever worked in performance marketing)
- Rigid play it safe planner - We want someone who can take a test & learn approach to the portfolio with a constant learning agenda and an innate propensity to take risks
Key Responsibilities
- Develops Integrated Marketing Plans for PayPal Consumer Marketing in the USA
- Leads the Social Marketing and Influencer Strategy for PayPal Consumer. Manages the creative resources and agencies to deliver against the strategy and plan
- Develops the calendar for cultural, social and retail events that the Consumer Marketing team executes against to ensure cultural relevance and resonance. Builds audience and reach to grow the social communities and the engagement of these communities for PayPal.
- Builds connected end to end Marketing Plans across all parts of the Consumer Lifecycle for all cohorts
- Develops Creative Briefs for the Creative Team to deliver against marketing objectives. Provides clarity of briefs and feedback on creative to get the best out of all partners
- Partners with PR and Comms on top of the funnel activities. Collaborates to drive an integrated approach
- Program and Project Management for Major Initiatives ie Quantum Leap
- Provides executive reporting on status vs plan and results vs plan
- Builds compelling customer-led stories and plans to motivate internal stakeholders and executive audiences
- Delivers plans with strong execution disciplines
- Accountable for the commercial and customer results for marketing campaigns
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
The U.S. national annual pay range for this role is $118700 to $246290
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com
Who We Are:
To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx
PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.
Notice to Applicants and Employees who reside within New York city. Click https://careers.pypl.com/Contact-Us/default.aspx
to view the notice.
