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Form of workJob Description
Job Title: Director, Growth Marketing
Department: eCommerce
Reports To: Chief Digital Officer
FLSA Status: Exempt
Location: Nashville, TN (hybrid)
SVP Worldwide, the world’s largest consumer sewing machine company, has an immediate full-time, exempt position available. The company and its three iconic brands - SINGER®, HUSQVARNA VIKING®, and PFAFF® - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.
The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!
The global corporate headquarters is located near Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 170+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers in more than 25 countries on five continents.
SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity, Trust, Teamwork and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world’s finest sewing products, services and overall customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.
The Director, Growth Marketing will ensure the strategic direction of digital marketing within the company, emphasizing brand growth and positioning the company to provide top-notch digital experiences. The Director will lead tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. In addition, the Director, Growth Marketing will work under the direction of the Chief Digital Officer and will lead, inspire, and mentor 6 team members.
Job Responsibilities
Leads creative digital marketing efforts with a focus on data and metrics with a team of marketing specialists, analysts and project managers
Enhances brand awareness and drives customer acquisition and retention within our eCommerce space
Oversees the creation and execution of multi-channel marketing campaigns to include work in digital marketing, email marketing, and SEO/SEM while nurturing email subscribers into sales/sales leads and optimizing email marketing and lifecycle emails
Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website
Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales
Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience
Manages the implementation and development of marketing plans to fulfill the eCommerce vision and strategy for achieving corporate sales and conversion goals
Works in tandem with other eCommerce team members and with other Marketing teams to ensure a streamlined brand message that targets the appropriate audience collectively
Analyzes market trends, consumer behavior, and competitive landscape to mold marketing strategies and product positioning, driving customers through the funnel from brand awareness to order and subscription conversions
Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance
Leverages data analytics to monitor and report on campaign performance, adjusting strategy as necessary to meet KPIs and growth goals
Actively manages the digital marketing investments to drive profitable customer acquisition at scale, utilizing data-driven insights to reallocate spend and optimize return
Aligns marketing efforts around the biggest opportunities on our product roadmap and collaborate cross-functionally to execute
Collaborates with the product development team to ensure seamless integration of product content creation, user feedback, and promotion of product features and enhancements
Provides insights and recommendations to leadership for continuous improvement
We Offer You:
Full benefits package; medical, dental, vision
401k plan
Competitive PTO accrual as well as additional wellness days
Hybrid work schedule
Work environment that harbors a culture of collaboration and community
Learning and development opportunities
Qualifications:
Bachelor’s Degree in Marketing, Business Communications, or related field; MBA preferred
7+ years of Growth Marketing experience with at least 5 years of management experience
Proven track record of developing and executing successful marketing strategies that have resulted in continuous market growth
Understanding of performance marketing channels including paid search, paid social, display advertising, etc.
Must have a strong level of personal organization
Must be detail-oriented, with the ability to handle multiple assignments promptly and effectively. Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks is required
Excellent communication and collaboration skills
Tech-forward subscription model experience preferred
You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:
Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time
Communicate effectively with customers through multiple forms of technology, including telephone and computer. Must be able to receive and convey information
Required to retrieve or reposition products like sewing machines weighing up to 50 pounds
The Employer retains the right to change or assign other duties to this position.
Work Environment/Location/Flex Arrangement:
SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.
Why You Will Love Being a Part of the SVP Worldwide Team:
We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.
At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.
In The News:
In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.
Like what you see? Then come “sew” and grow your career with us!
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