Director, Digital FI Product

Company Description
Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
Job Description
Vericast is looking to add a Director, Digital FI Products to the team! As the Director of Digital FI Products, you will assume a pivotal role in overseeing the continuous management of our digital product range, encompassing both the development of new products and the ongoing improvement of existing ones. In this capacity, you will be tasked with delineating and executing the overarching vision for our product portfolio. This includes formulating product visions and roadmaps, prioritizing strategic initiatives, and collaborating closely with our product marketing and sales teams to communicate the value proposition to our clients effectively. The ideal candidate will possess robust leadership skills and a track record of successfully overseeing the expansion of a product management organization and product suite within the financial services sector. In addition, the Director will play a key role in comprehending the competitive landscape of financial services advertising, pinpointing areas of potential growth, and driving a strong return on investment in our product offerings. A keen sense of business acumen will be essential to guide decision-making and collaborate with senior management in navigating trade-offs.
WHY VERICAST
The FI vertical has remarkable team that is not only highly skilled and experienced but also driven by a shared passion for excellence. This collaborative and supportive environment fosters personal and professional growth, making it an attractive prospect for any prospective employee. Vericast offers a highly engaging work environment work that pushes the boundaries of innovation and creativity. The opportunity to tackle complex problems and pioneer groundbreaking solutions is a tantalizing prospect for those seeking to constantly expand their skillset. Vericast has a vision to disrupt and transform the industry, promising a journey with endless opportunity. These factors combined make our company an enticing destination for ambitious and enterprising professionals.
Key Duties & Responsibilities

• Product Development: As the Director of Digital Products, you will play a pivotal role in crafting robust product solutions that address the unique challenges faced by financial institutions in the digital realm. Your primary goal will be to deliver value to our financial institution clients. Your innovative and creative expertise will fuel the development of a compelling product vision and roadmap. You'll be responsible for defining and monitoring key performance indicators (KPIs) and success metrics for all product launches, ensuring that we track their performance and report on their profitability. Collaboration with our Digital Product teams will be crucial to ensure alignment and channel parity for our financial institution clients. You'll also need to carefully balance product investment decisions to maximize long-term growth potential while aligning with existing short term revenue goals. Your leadership will extend to providing guidance and feedback to the product management team, fostering a culture of excellence in product development. (50%)

• Communicationand Leadership: Your role encompasses facilitating the entire product development lifecycle, from understanding business needs to building product concepts, testing, creating specifications documents, and devising go-to-market strategies. Effective communication is paramount, as you will need to clearly convey the product strategy to the executive team, highlighting potential risks and trade-offs. Collaborating closely with senior leadership, sales, analytics, and data science experts, you will plan and execute architectural improvements for specific products as needed. Cross-functional collaboration across the organization will be essential to ensure alignment on product strategy and areas of investment. You will serve as a leading advocate and expert for Vericast FI marketing solutions, articulating their features, benefits, value proposition, and key market differentiators to assist our sales teams. Partnering effectively with Business Development, Strategy, and Sales teams will be instrumental in driving revenue growth, and you may also explore opportunities for partnerships and licensing agreements with external third parties to further our objectives. (30%)
• Competitive Landscape Analysis: You will be expected to demonstrate a deep understanding of the competitive landscape within the financial services industry. This involves identifying areas of growth and formulating strategies to achieve a strong return on investment for our product offerings. Developing comprehensive business cases will be a key responsibility, involving a data-driven approach that considers market demand, customer pain points, and alignment with Vericast's strategic goals. (20%)

Qualifications

• Proven experience as a senior product leader with a history of successfully developing and launching innovative products.
• Strong leadership and team management skills with the ability to inspire and motivate cross-functional teams.
• Exceptional strategic thinking and problem-solving abilities.
• Excellent communication and presentation skills.
• Deep market knowledge
• Proven history of staying up to date with industry trends.
• Financial acumen and the ability to manage budgets and financial performance.
• Bachelor's degree in a relevant field; MBA or advanced degree is a plus.
• Must align product plans and deliverables to achieve financial benefits and desired outcomes. All decisions will be made with respect to these guidelines and with pre-approved guidance from Executive Sponsor / Executive Leadership.

Additional Information
Pay Range: $150,000-$186,000
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K plan and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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