Product Marketing Manager

WHY HOUSECALL PRO?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

QUALIFICATIONS:

• 4+ years of experience in Product Marketing or related field
• Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience; MBA is a plus.
• Experience working in a B2B SaaS platform
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Proven track record of collaborating cross-functionally to achieve shared acquisition, product, and solution KPIs
• What will help you succeed in this role:
• Experience with small business owners; home service business trades preferred
• Strong copywriting skills with an ability to translate complex material into comprehensible insights
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail
  Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.
  Housecall Pro’s brand portfolio includes BuildBook, construction management software for builders and remodelers, and CONQUER, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.
  We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.
  Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

ROLE OVERVIEW:

As a Product Marketing Manager, you are passionate about impacting customer acquisition through our company’s products. You bring analytics and user insights together to develop and optimize the acquisition and customer marketing strategy to drive revenue. You are passionate about finding a solution for our service professionals (our Pros) and build delightful, on-brand experiences. You are comfortable working cross-functionally (e.g., marketing, product, data analytics, customer success, fintech, sales, and operations) to perform customer research, develop strategy, collect requirements, and manage asset production. You feel at home when using data to make decisions, whether through analytics, user research, customer feedback, or sales team feedback.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our Pros. Our success is their success.

WHAT YOU DO EACH DAY:

• Impact velocity of customer acquisition by bringing new solutions, packages, and on-ramps to the HCP Platform to market
• Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and initiatives, and provide insights for continuous improvement
• Assist in developing and executing solution and product growth strategies using customer, opportunity, revenue analysis, and compelling self-service upgrade paths
• Partner with product, marketing and other cross functional teams to drive Product Marketing strategies
• Contribute to ongoing customer framework foundations including platform and solution positioning by segment
• Analyze performance, business data, and customer feedback to generate insights about adoption and usage rates
• Create compelling product messaging and content for various marketing channels including website, collateral, presentations, and sales enablement materials