Director, Demand Generation

Electric believes that IT should be really, really easy to manage - even for small businesses owners, operators, and employees who aren't IT professionals. We do that for almost 1,000 small businesses and over 55,000 users with IT Management Software that makes technical things like device management, application provisioning, cybersecurity policies, employee onboarding and compliance reporting easy to manage and improve.
If you want to bring your skills to a highly collaborative team and are passionate about pairing the creative with the analytical, have a flare for inclusive leadership, embody grit, determination, and curiosity, and want to be part of bringing Electric to over 1 million small businesses who are a good fit for Electric, read on.
Overview
You will be owning pipeline, revenue, and efficiency numbers, leading an incredible team of demand gen marketers and inbound SDRs.
What You'll Do: You will report directly to the VP of Marketing and collaborate closely with leadership across revenue operations, sales, and customer experience. Your team owns integrated campaigns and inbound Demand Generation across paid affiliates, podcasts, paid social, paid search, email, SEO, site conversion and inbound lead qualification. You'll have autonomy and support to identify and test new channels to optimize acquisition.

• Lead the strategy, planning, and execution of the Demand Generation plan to achieve pipeline and revenue targets for Electric.
• Consistently optimize the Demand Generation budget across lanes, and against revenue outcomes to perform in line with efficiency targets.
• Manage the Inbound Sales Development Representative (SDR) team, ensuring activity, lead and qualification targets are being met or exceeded.
• Align with sales leadership to drive efficient acquisition through the funnel through nurturing, pipeline acceleration campaigns, and targeting.
• Forecast, measure, and report out on pipeline performance, proactively identifying, actioning, and communicating opportunities for improvement.
• Partner with peers on our Creative, Product Marketing, and Revenue Operations teams to run integrated campaigns that generate and accelerate pipeline.
• Establish rapid cadences of testing and optimization in partnership with your marketing teammates to test and iterate on creative, copy, personalization, and segmentation that engages our audience.
• Retain and develop members of the growth team to be high performing, curious, collaborative role models in the organization.

Outcomes you'll be accountable for:

• Inbound Qualified Meetings
• Pipeline
• Revenue
• Acquisition Cost

Who You Are:

• 3+ years experience in Demand Generation leadership role(s) in B2B SaaS companies
• 7+ years experience in Demand Generation, growth marketing, digital marketing, or similar roles
• Ability to engage an audience that consists of Small Business leaders, that includes an understanding of SMB buyers, the ability to manage the velocity of their buying cycle, and adaptability in messaging that targets different roles and levels of technical competency.
• Experience leading a Demand Generation team that owns pipeline and revenue outcomes for the business
• Technical competency to review, manage, build and execute process around the demand gen tech stack in partnership with revenue operations
• Strong communication and collaboration skills
• Today we use SFDC, Marketo, 6Sense, UserGems in addition to native ad platforms. Your fluency in these platforms and ability to evaluate technology and its business impact is key.

Excited about the opportunity, but worried you don't meet all the requirements? We recognize that people with marginalized identities are less likely to apply to jobs where they don't meet every single qualification. We encourage you to apply anyway, and give us both the chance to find out if you're the right candidate for this or other roles!
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users.
LI-SS#1
LI-REMOTE
Electric, in good faith, believes that the posted salary range is accurate for this role Nationally at the time of posting. Electric may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future. Details and eligibility will be discussed during the application process.
As an organization, we believe in pay transparency and have chosen to abide by NY state, CO and CA pay transparency laws across all roles, regardless of location of hire, and post salaries for all positions eligible for full time hire on our website.
The salary range for this position at Electric:
$180,000 - $230,000 USD