AddressAbout Foursquare:
Foursquare is a technology company that enriches consumer experiences and informs business decisions through location intelligence. A community of more than 50 million people use the Foursquare City Guide and Foursquare Swarm apps and websites to discover new places, explore the world and check in. They have written more than 95 million tips and checked in over 12 billion times. Foursquare powers location data for Snapchat, Apple, Uber, Twitter and 125,000 other developers. Foursquare’s business solutions also include Pinpoint, Attribution, Pilgrim SDK and Foursquare Analytics, which empower brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success.
About the Position:
Foursquare is looking for a Contract / Part-Time Sr. Manager, Demand Generation to join our team located in or near one of our office hubs - New York City, Chicago, Seattle, San Francisco.
Seeking candidates that have a ‘startup’ mentality and experience.You’ll play a critical role to help drive measurable business results. You'll be responsible for developing and executing B2B marketing campaigns to generate qualified pipeline and increase customer retention. You'll work closely with the SDR and Sales teams to align on target accounts, quarterly goals and opportunities where marketing can help influence and close a deal, in addition to finding pockets of unmined opportunity that exist. In addition, this role will be responsible for helping to build a PLG funnel-based approach for several products.
The ideal candidate will have a passion for strategic thinking but be hands on keyboards. They will leverage best-in-class technology to execute multi-channel campaigns and ultimately extract campaign insights for continued optimization.
In this role you will work with stakeholders across Sales, Product Marketing, Creative, RevOps and Web Engineering in addition to external agencies (media). The Sr. Marketing Manager, Growth will report to the SVP of Marketing and Communications.
In this role, you’ll
- Develop and execute a multi-channel Demand Generation strategy to generate qualified leads - from paid digital advertising and media to community strategies. You’ll be responsible for helping to develop Foursquare’s Demand Generation campaign program (which includes sales lead and product lead growth).
- Manage our campaign performance CPL, Cost per meeting, Cost per opp, ROAS.
- You will lead the campaign strategy. This means partnering with Product Marketing and B2B Marketing to conceptualize content for campaigns and ensure messaging is consistent across all channels.
- Create campaign briefs that aligns stakeholders and can be used in execution.
- Analyze campaign results, implement optimizations, and identify incremental campaign opportunities.
- Optimized user journeys (using segments developed by Marketing Ops) - MQL from nurture and evaluate our user journey through retention streams.
- Vet lead quality and nurture leads that don’t meet sales qualification (ie size etc) with custom outreach / leading to sales outreach.
- Create a robust test and learn strategy for user growth.
What you’ll need
- B2B Tech Background / Startup experience, preferably with experience in both enterprise sales and PLG
- Experience in delivering against goals for MQL, Qualified leads and pipeline influence, as well as product registrations
- Copywriting experience for B2B marketing campaigns including storyboards and creative briefs
- Experience marketing to a technical audience
- Analytical with a strong attention to detail
- Ability to operate independently and effectively to manage multiple projects and deadlines
- 7+ years of experience in marketing Demand Generation and B2B marketing role
- Experience in Marketo (or the like), Knak, Salesforce, Google Analytics, Digital media
- Experience working in a project management tool such as Canva, JIRA, Workfront, etc
- Preferred 6Sense experience
Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.
Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.
Foursquare Privacy Policy
At Foursquare, we are committed to providing competitive pay that is in line with industry and market standards. Actual hourly rates are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.
Expected Hours: 20+ hrs per week
Hourly Rate: $40-60 / hr
#LI-HYBRID
#LI-CONTRACT
#LI-NL
