Demand Generation Manager

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that's what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we're not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

Our Growth team leads the charge in generating new business for the agency. Reporting to the Chief Growth Officer, the Demand Generation Manager will be in charge of attracting client interest (e.g. site traffic, inquiries), converting that interest into new leads for the business, and nurturing those leads (MQLs) so they eventually convert to sales qualified leads (SQLs) and meetings for our Growth team. You are an amazing, data-driven inbound marketer who manages the majority of the marketing and new business lead funnel for our company.

What you'll do:

• Design and execute a comprehensive Demand Generation program by leveraging proven marketing tactics and identifying new, creative ideas to generate new business.
• Partner with the rest of the Marketing & Growth team to identify and develop the content that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Manage Code3's email marketing program, including strategy and execution across various customer types, target industries, and stakeholder lists.
• Work with Code3's creative team to develop landing pages, email templates, ads, and graphics to be utilized in Demand Gen campaigns.
• Manage Code3's marketing automation efforts on our platforms (Hubspot and others) to lead score and qualify incoming leads.
• Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Continuously optimize our marketing automation, demand gen and lead nurturing processes through email, content, and social channels. We are always striving to increase qualified leads at a CPQL that makes economic sense for our business.
• Partner with sales to understand and measure how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Partner with our Content team to ensure our site traffic is optimized for Demand Generation

Who will love this role:

• A data-driven marketer focused on converting inbound traffic into new business leads
• A creative hunter with new ideas on how to attract new customers
• A collaborator who thrives on working cross-functionally to meet new business goals
• A subject matter expert in marketing automation tools who can own best practices and implement new processes to improve efficiency

You should have:

• BA/BS degree, ideally in digital marketing or similar field
• 3+ years of experience in B2B Demand Generation, ideally in the SaaS marketing, B2B services or agency space
• Excellent communicator and creative thinker, with ability to analyze data
• Proficiency in HubSpot's marketing automation software as well as additional Demand Gen tools (i.e. 6sense), Wordpress and Salesforce.
• Bonus skills: HTML/CSS, Adobe Creative Suite

Perks and Benefits:

• Full medical and dental benefits and generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company "Recharge" Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DE&I practices

Code3's people are what set us apart. We're dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it's the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It's this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don't feel that you meet all of the requirements above!

If you have any special needs that we can accommodate, please feel free to reach out to our team at recruiting@code3.com.

Salary Information: The salary range for this position is $70,000 - $110,000 and is commensurate with candidate experience and location.

For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.