We are seeking a dynamic and experienced Vice President of Demand Generation to lead our marketing efforts with a focus on driving measurable results and optimizing ROI in a usage-based business model. The ideal candidate will have a strong background in performance marketing, including expertise in ABM (Account-Based Marketing), advanced reporting and analytics, team management, and a proven track record of delivering successful campaigns in usage-based organization.
What You'll DoStrategy Development:
- Develop and implement comprehensive performance marketing strategies aligned with company goals and objectives, with a deep understanding of the usage-based business model.
- Utilize ABM techniques to target key accounts and optimize marketing efforts towards high-value prospects within the usage-based business framework.
- Collaborate with cross-functional teams to integrate performance marketing initiatives with broader marketing and business strategies tailored to a usage-based model.
Campaign Management:
- Oversee the planning, execution, and optimization of multi-channel performance marketing campaigns, including paid search, display advertising, social media advertising, email marketing, and more, in alignment with the usage-based business model.
- Continuously monitor campaign performance metrics and adjust strategies as needed to maximize ROI and achieve KPIs within a usage-based context.
Analytics and Reporting:
- Establish robust analytics frameworks to track and measure the effectiveness of marketing campaigns and initiatives within a usage-based business model.
- Provide regular reporting and analysis of key performance metrics, identifying trends, insights, and opportunities for improvement specific to the usage-based industry.
- Develop actionable insights to optimize marketing strategies and drive continuous improvement, considering the unique dynamics of usage-based business models.
ABM Expertise:
- Lead the development and execution of ABM strategies to effectively engage target accounts and drive revenue growth within a usage-based framework.
- Utilize data-driven insights to personalize marketing messages and experiences for key accounts, increasing engagement and conversion rates in a usage-based context.
Team Leadership:
- Build and lead a high-performing performance marketing team, providing mentorship, guidance, and professional development opportunities tailored to the nuances of a usage-based business model.
- Foster a collaborative and results-oriented team culture, promoting innovation and accountability while understanding the unique challenges of a usage-based industry.
Budget Management:
- Manage the performance marketing budget effectively within the context of a usage-based business model, allocating resources to maximize ROI and achieve business objectives.
- Evaluate and recommend investment opportunities in emerging channels and technologies to drive growth and innovation specific to usage-based industries.
Stakeholder Communication:
- Serve as a key liaison between the marketing team and other departments, providing regular updates, insights, and recommendations to senior leadership, tailored to the dynamics of a usage-based business.
- Collaborate with sales, product, and other stakeholders to align marketing initiatives with overall business objectives while considering the unique requirements of a usage-based model.
- 10-15 years of experience in performance marketing, with a proven track record of driving measurable results and ROI.
- Expertise in ABM strategies and tactics, with a deep understanding of account targeting, personalization, and engagement.
- Experience managing and leading cross-functional teams in a fast-paced, dynamic environment.
- Proficiency in marketing analytics tools, advertising platforms, and CRM systems.
- Strong analytical skills, with the ability to interpret complex data sets and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
- Proven ability to think strategically, prioritize initiatives, and make data-driven decisions.
Perks of DISCO
- Open, inclusive, and fun environment
- Benefits, including medical, dental and vision insurance, as well as 401(k)
- Competitive salary plus RSUs
- Flexible PTO
- Opportunity to be a part of a company that is revolutionizing the legal industry
- Growth opportunities throughout the company