Address
SalaryABOUT MPG
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth. For more information, please visit our website.
JOB OVERVIEW
The Specialist, Digital Media will work in partnership with Digital Media Managers and Directors to build/drive the OmniCommerce business for clients. This includes managing project schedules and deliverables, working with clients to build successful ecommerce marketing strategies, developing client relationships, building and managing retailer paid search media plans, and working with internal teams to ensure our services consistently exceed client expectations.
KEY RESPONSIBILITIES
- Work with sales team to drive overall ecommerce growth across our client base.
- Own retail media planning and execution across retailer.com advertising solutions
o Build paid search and display media plans for clients’ business across Walmart, Target, Instacart and beyond
o Forecast spend and performance to align with client business goals
o Launch paid media campaigns in designated ad tech platforms and API solutions
o Provide optimization recommendations based on performance and execute the changes in platform
- Provide reporting and analysis of paid media campaigns
- Manage client relationships and build trust
QUALIFICATIONS AND REQUIRED SKILLS
- 1-2+ years’ experience in:
o Paid search / PPC marketing (Walmart Connect, Criteo, Citrus, Instacart and/or Amazon AMS)
o Client or account management
o Retail Media / Display / Paid / Social Digital Marketing
o E-commerce experience preferred
- Experience autonomously managing PPC search campaigns
- Excellent communications skills
- Strong organizational and prioritization skills
- Ability to self-motivate and work in a fast-changing business environment
- Willingness to roll up sleeves and dive into the details; a “can-do” attitude
- Comfortable in spreadsheets, reporting, and analysis
- Bachelor's Degree or higher
BENEFITS
We offer a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
DIVERSITY AND INCLUSION
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
VACCINATION STATUS
MPG does not require candidates to be vaccinated when hired, with the following exception:
If the client for whom the role is being filled requires all candidates to be vaccinated, MPG will require those candidates to be vaccinated. In these cases, candidates will be required to show proof of being fully vaccinated against COVID-19 before commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable
