Digital Marketing Specialist

Lynch Family of Dealerships has a rare opening for a Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for developing and executing Digital Marketing strategies to enhance our online presence, drive customer engagement, and support overall dealership objectives.

Lynch offers comprehensive benefits, competitive compensation packages, and a great company culture. Lynch is proud to have been voted one of Milwaukee Journal Sentinel’s 2020, 2021, 2022, and 2023 Top Workplaces by our employees. To learn more about working at Lynch and hear directly from some of our fantastic employees, visit ShopLynch.com/Careers.

Join a family-owned company with family values! Lynch is proud to offer industry leading income and benefit opportunities:

• Health Insurance, covering 100% preventative care, starting at $145/month for single coverage and $585/month for family coverage
• $0 copay through an independent clinic for Lynch Health Plan participants.
• 401K with a company match of $0.30 cents on the dollar up to 5%, plus a fiscal year end discretionary match that in 2023 was an additional 1.5%.
• Dental & Vision Coverage
• Company paid Short Term Disability & Life Insurance, LTD Insurance, FSA, Employee Assistance Program, Wellness program, Gym Membership Discount, PTO & Holiday Pay, Bereavement Pay, Employee Parts & Service Discount, Employee Vehicle Discount, and Referral Bonus
• Part-Time Employees are eligible for: 401K, Employee Assistance Program, Referral Bonus, and Employee Parts & Service Discount

Who We Are:

Lynch is a family-owned group of Automotive Dealerships and Commercial Truck Centers operating for over 60 years! Lynch offers competitive compensation packages as well as the best benefits in the industry. What this means to you is lower premiums, lower deductibles, and better overall coverage! As we continue to grow our business, we also grow our biggest asset—our talented staff! We have countless internal promotion and advancement opportunities for you to further your career!

Responsibilities:

• Create and manage Digital Marketing campaigns across various channels, including social media, search engines, email, and display advertising.
• Facilitate all video production, including YouTube.
• Build and monitor Google Business Profiles.
• Showcase community involvement for promotional purposes.
• Oversee the optimization of the dealership website for user experience, search engine visibility, and lead generation.
• Develop and execute social media strategies to engage audiences, build brand awareness, and drive traffic to the dealership.
• Create compelling and relevant digital content, including blog posts, videos, and graphics.
• Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to improve website visibility and drive qualified leads.
• Develop and execute targeted email marketing campaigns to nurture leads and promote dealership offerings.
• Utilize analytics tools to monitor the performance of Digital Marketing efforts and adjust strategies accordingly.
• Conduct regular analysis of the return on investment (ROI) for various Digital Marketing campaigns.
• Work closely with the sales team to align Digital Marketing efforts with sales goals and promotions.

• Bachelor's degree in Digital Marketing or related field, or 4 years of equivalent experience.
• Valid driver's license and a clean driving record.
• Proven experience in Digital Marketing, preferably within the automotive industry or a dealership setting.
• Strong knowledge of Digital Marketing channels, tools, and techniques.
• Proficiency in Google Suite, Adobe Creative Suite, and related Digital Marketing tools.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Creative thinking and a keen eye for design and storytelling.