Digital Marketing Specialist

It is time to explore new challenges in your career. Buska Retirement Solutions is an independent, privately-owned financial services company in Wausau, WI. We are looking to add a full-time Digital Marketing Specialist to our team.

Job Summary:

The Digital Marketing Specialist is responsible for implementing and optimizing Digital Marketing initiatives while guiding Digital Marketing trends, best practices, and strategy development. The role requires a motivated, tech-savvy, data-driven thinker, who has a passion for marketing including content creation (writing/designing), website management, social media, Digital Marketing, performance measurement, and more.

Our Investments in You:

·         Health Insurance

·         Paid time off

·         Paid Holidays

·         401(k)

·         401(k) match

·         Professional development

The Expertise We’re Looking For:

·         3-5 years of experience developing and implementing Digital Marketing strategies (Preferred)

·         Strong understanding of social media platforms including, but not limited to, LinkedIn, Facebook, X (Twitter), Instagram and YouTube (Required)

·         Proficiency with Microsoft Office Suite, Google Analytics, and Adobe Creative Suite (Required)

·         Familiarity with key Digital Marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Ads, and related applications) (Required)

·         Strong photography, video production, and editing skills (Required)

·         High school degree (Required)

·         College degree in marketing, communications, or related field (Required)

·         Prior Experience Working in Financial Advisory Industry (Preferred)

·         Experience with optimization and A/B testing (Preferred)

Key Traits of a Successful Office Manager:

·         Ability to manage multiple projects simultaneously while adhering to deadlines

·         Ability to produce a wide variety of content, complete assigned tasks, shift priorities with little notice, and address issues that may arise

·         Strong analytical skills for extracting insights, interpreting data, and making recommendations that will optimize performance

·         Ability to work both independently and as part of a team

·         Excellent organizational skills, project management skills, and attention to detail

·         Exceptional interpersonal skills, with a focus of rapport-building, listening and questioning skills

·         Ability to absorb and retain information quickly

·         Highly self-motivated and directed

What You Will Be Responsible For:

·         Develop and implement effective Digital Marketing strategies

·         Assist with developing a marketing calendar for the website, emails, social media, advertising, events, etc.

·         Post on and monitor social media platforms and execute social media lead-generation campaigns

·         Monitor, analyze, and evaluate analytics of website, social media platforms, ad campaigns and other relevant metrics

·         Track and report on key performance indicators: impressions, conversions, engagement, online reputation, cost per lead, cost of marketing, etc

·         Work closely with vendors to execute successful campaigns on various digital advertising channels; PPC, paid social media, retargeting, display ads, OTT, etc.

·         Assist in the creation and dissemination of email campaigns

·         Develop and define standards for measuring the results of all campaigns on all channels

·         Collaborate with internal teams, external partners, and vendors to execute marketing campaigns and events

·         Assist in setting up live and on-demand webinars

·         Assist with developing visually appealing graphics while maintaining the established brand identity across all platforms and materials

·         Facilitate all video production including, setting up/tearing down sets, lighting, sound, recording, editing, and distribution

·         Assist with planning and participating in tradeshows, client appreciation events, and sponsorships, including promoting, registration, booth needs, promotional items, door prizes, signage, packing/unpacking, set-up/tear-down, pre and post email communications, etc.

·         Proactively keep up to date of the latest Digital Marketing trends, tools, best practices, and technologies

·         Ability to occasionally travel and work evening and weekend hours

·         Assist in project management and process development

·         Back-up for Director of Marketing

·         All other duties as assigned

Pay: $50K plus variable compensation

Check out our website: https://www.retirewithbuska.com/

Facebook: https://www.facebook.com/RetireWithBuska

Instagram: https://www.instagram.com/retirewithbuska/

LinkedIn: https://www.linkedin.com/company/retirewithbuska

YouTube: https://www.youtube.com/channel/UCd1FZafSPaqDyiWZCYS9ySg/videos

If you feel like we would be a good fit for each other, apply now!