Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding Digital Marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

MUST BE BILINGUAL

ABOUT US

La Chic Designs is a distributor and wholesale business for trade only for handmade handbags, clutches, coin pouches, jewelry and fashion accessories. Our products are designed, handmade, and then imported to us here in Dallas.

Origins

La Chic Designs started out as a small family business that was founded 30 years ago. Originally, the company specialized in fashion watches, but quickly expanded into fashion jewelry and sterling silver. Our jewelry and sterling silver was imported from places all over the world, such as Thailand, Italy, Mexico, China, Korea, and India. More recently, La Chic Designs expanded into handbags and clutches. Both our founder, Gauri Chhabra, and our sourcing specialist, Rakhi Malik, play a vital role in both designing and importing each one of our pieces.

Who We Are is What We Do

La Chic Designs is far more than just a business. Each one of our pieces is build to reflect unique, worldly artistry and values. We make sure to handcraft each one with you in mind. Our accessories and hand bags are made with exceptional fabrics primarily procured from Northern part of India, the Mecca of Cotton hand-loom industry. A variety of gorgeous fabrics ranging from Cotton, Jacquard, Jute, Silk and Wool are used, creating extraordinarily distinctive hand embroideries and designs. We directly work with the artisans in India to combine “East meets West”, incorporating trending fashion ideas here and conceptualized with Indian production. The artisans take 2 to 3 days exclusively hand-crafting each bag, making every single product remarkably unique therefore may slightly vary in terms of design.

​Our designers and artists strive to be different and successfully so. Novelty is Our Pride—– the outstanding, incomparable craftsmanship and transcendent beauty of each handmade bag, sets us apart from the rest. WEBSITE: Lachic.us

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with B2B

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Provide creative ideas for content marketing and update website

• Collaborate with designers to improve user experience

• Measure performance of Digital Marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date

• Maintain partnerships with media agencies and vendors

Skills

. Must be Bilingual

• Proven experience as Digital Marketing Specialist or similar role

• Excellent understanding of Digital Marketing concepts and best practices

• Experience with B2B and B2C social media, Google Adwords and email campaigns and SEO/SEM

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

• Skills and experience in creative content writing

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

• BSc/BA in marketing or relevant field'

'Work Remotely No