- Research advertising trends.
- Research competitors' pricing and products.
- Perform ad copywriting and content creation.
- Decide on appropriate placement of ads
- Create and execute email and social media marketing campaigns
- Administer website and publish/update content
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to marketing manager
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Brainstorm and implement experiments and conversion tests
- Perform other job-related duties and special projects assigned by manager.
Requirements
- Bachelor's degree in a job-related field preferred.
- Strong understanding of industry trends and ecommerce web tools, understanding of SEO and SEM concepts, and familiarity with Google Apps and Google Analytics required.
Benefits
• Medical and Dental Benefits - substantially company-paid!
• Vision insurance
• 401(k) with company match
• Company-paid Pension
• Disability insurance
• Life insurance - company paid
• Flexible spending account
• Paid time off
• Parental leave