Digital Marketing Specialist

Be part of a company that delivers life-changing healthcare solutions. Eclaro is looking for a Digital Marketing Specialistfor our client in Lawrence Township, NJ.
Eclaro’s client is a leader in the Biopharmaceutical Industry, providing quality, innovative, and affordable medicines that make a difference in the lives of patients all over the world. If you’re up to the challenge, then take a chance at this rewarding opportunity!
Position Overview:

• The U.S. Omnichannel Strategy team leads Omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams.
• In this role, will be responsible for the management and execution of Omnichannel engagement plans to support a Client brand.
• Will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel.
• This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
• Candidates for this position should have experience in pharmaceutical DTC and HCP Digital Marketing, Agency management, Brand partnership and MLR approval processes.
• Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of Omnichannel campaigns / tactics aligned to the brand strategy.

Responsibilities:

• Contribute DTC and HCP Omnichannel engagement recommendations based upon customer insights and brand strategy.
• Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, email, social media, SEO / SEM, IVA, Field-Trigger e-mails, etc.).
• Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables.
• Lead pull through of DTC and HCP digital tactics and media programs that drive business impact.
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting / optimization of digital programs based on insights and analytics.
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
• Monitor project status and provide regular reporting on progress, challenges, and solutions.

Qualifications:

• Bachelor’s Degree with minimum 5 - 7 years in the industry, (Pharmaceutical / Biotech or related marketing or media agency) experience.
• Experience in Pharmaceutical Omnichannel Strategy and Digital Marketing.
• Experience leading digital engagement, channel, and analytics activities.
• Proven ability in managing digital agencies, vendors, and cross-functional support teams.
• Competence in developing, evaluating, and activating media plans.
• Demonstrated ability to successfully navigate internal MLR review processes.
• Prior Digital or Media Marketing Agency experience is a plus.
• Strong oral and written communication skills.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, Workfront, Veeva CRM.
• Demonstrated digital and DTC / HCP program experience.
• Demonstrated ability to track and manage annual digital programs.

If hired, you will enjoy the following Eclaro Benefits:

• 401k Retirement Savings Plan administered by Merrill Lynch
• Commuter Check Pretax Commuter Benefits
• Eligibility to purchase Medical, Dental & Vision Insurance through Eclaro

If interested, you may contact:
Larah Beaniza
Larah.Robledo@eclaro.com
(332) 209-4549
Equal Opportunity Employer: Eclaro values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.