Digital Marketing Specialist- 1691970

Role Description

The Digital Marketing Specialist is responsible for helping maintain a brand by working on marketing campaigns. The Digital Marketing Specialist will develop content, including photos and videos and will also partner with outside marketing prospects to grow overall consumer engagement, raise brand awareness, and increase sales conversion. They will also be working cross functionally and closely with various teams including but not limited to sales, creative and ecommerce.

Roles & Responsibilities

Develop digital media strategies with business goals aligned with the brands vision

Create digital content including photo, videos and etc

Run day to day social media channels to ensure best practices are being used.

Improve customer engagement using various marketing strategies

Research digital content trends and competitors channels

Brainstorms new and creative growth strategies through Digital Marketing

Plans can executes all social media, email and AD campaigns

Assist on content ideation and develop all social media content

Identify marketing opportunities through social listening

Assist in analyzing marketing data to help shape future marketing strategies

Identify the target influencer persona based on the brands voice, current target market, niche, and product/service focus

Collaborates with agencies and vendor partners

Create and implement influencer marketing strategies that are in line with the overall marketing goals

Responsibilities include handling influencer & affiliate partnerships, contract negotiations, feedback provision

Qualifications

1~3 years relevant working experience in social media management and analytics

Ability to film, edit, and create contents

Excellent writing and communication skills and strong presentation

Highly proficient in all social media channels (IG, FB, TikTok, Youtube)

Ability to partner and communicate with cross-functional teams

Creative thinker who can brainstorm innovative ideas

Ability to juggle the multiple tasks, projects, and strong prioritization skills to meet deadlines