Digital Marketing Specialist

As Bitcoin Depot continues to grow, we're expanding our Marketing organization and looking for a results-oriented, data-driven Digital Marketing Specialist with robust experience building, managing, optimizing, and reporting on Google Ads and paid social campaigns. In addition, the ideal candidate will have experience where he or she had accountability for executing programmatic, display media, and video advertising campaigns. The Digital Media Specialist will report to the Digital Marketing Manager. This is a full-time and remote position.

Bitcoin Depot is the largest Bitcoin ATM Network in the world offering users the ability to buy and sell Bitcoin at thousands of BTM and BDCheckout locations.

We are proud to be an Atlanta Journal-Constitution Top Work Place for 2021 and 2022, the inc 5000, and placing on the ACG Georgia Fast 40 list for two consecutive years. We currently trade on the NASDAQ under the ticker symbol BTM.

Requirements:

• 4+ years experience working in Digital Marketing, preferably on the brand side, but relevant agency experience is also acceptable
• 3+ years of hands-on management of Google Ads campaigns. Must be knowledgeable in paid search, Google display, Youtube and Performance Max.
• Experience in planning, strategy and project management for marketing initiatives.
• Experience should be specific to B2C / D2C industries; preference given for financial tech background
• Must have strong time management and task management skills
• Must have advanced skills in data analysis and must be able to work with large datasets in Microsoft Excel.

Key Responsibilities:

• You'll be responsible for daily oversight, optimizations, and management of paid media campaigns across Google Ads, Meta Ads, and other platforms and partners. If you're the kind of person who wakes up eager to see how your campaigns delivered the previous day, you might be who we're looking for.
• Has a significant role in the reporting function for paid media initiatives, including daily updates to dashboards, analysis of media performance, A/B testing strategies, campaign wrap reports, and presentation to executive management.
• Continually identifies opportunities to test new campaign configuration, new creatives, bidding strategy, audience targeting and segmentation, and geo parameters.
• Works with internal teams (IT / Product / Engineering) to obtain and analyze customer buying behaviors and patterns, and to correlate media performance to those actions.
• Drives new customer acquisition and bolsters existing customer retention metrics.
• Identifies ways to enhance the quality/caliber of current strategic media and analytics
• Serves as a subject matter expert to the company in paid media

Benefits:

• 401K Matching
• Health benefits offered with a company contribution towards premiums
• Paid wellness membership
• Equity
• Paid time off & holidays
• Annual in-person team building events
• Virtual team building events
• Remote first environment

Bitcoin Depot provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.