Address
Form of workLocation: Atlanta, Georgia
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 270841
About Us
Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our strategic plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.
About Georgia Tech
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.
Georgia Tech's Mission and Values
Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:
1. Students are our top priority.
2. We strive for excellence.
3. We thrive on diversity.
4. We celebrate collaboration.
5. We champion innovation.
6. We safeguard freedom of inquiry and expression.
7. We nurture the wellbeing of our community.
8. We act ethically.
9. We are responsible stewards.
Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.
Job SummaryProvide support to a unit's Digital Marketing program through execution of specific assignments related to the area of Digital Marketing communications and media planning services. This position will interact on a regular basis with: department leadership, management and staff, Institute staff, external vendorsThis position typically will advise and counsel: department staffThis position will supervise: NA
ResponsibilitiesJob Duty 1 -
Leverage Customer Relationship Management (CRM) Salesforce and Marketing Cloud to execute customized campaigns to generate leads and drive engagement. Develop customized content and remarketing campaigns. Manage trigger email campaigns throughout the customer lifecycle to maximize customer engagement. Conduct testing and segmentation.
Job Duty 2 -
Develop and implement paid and owned Digital Marketing plans including priorities, resourcing and performance metrics within wider departmental marketing plans. Evaluate performance of Digital Marketing campaigns against key performance indicators using industry metrics including return on investment, click-thru-rate, visits, conversion, cost-per-click, cost per lead, posts/likes, followers, customer engagement, etc.
Job Duty 3 -
Partner with GT Institute Communications to ensure Digital Marketing plans follow Institute brand, creative, digital guidelines and policies.
Job Duty 4 -
Oversee the social media strategy for the department including posts, content, timing, etc. Monitor social media for company mentions and engage with customers where relevant.
Job Duty 5 -
Partner with GT Institute Communications to ensure social media strategy follows Institute social media guidelines and policies.
Job Duty 6 -
Develop requests for proposals for Digital Marketing requirements. Work with procurement and finance regarding contracts and purchase orders. Responsible for planning and budgetary control of all Digital Marketing including processing any invoices and maintaining budget scope.
Job Duty 7 -
Perform other duties as assigned
Educational Requirements
Bachelor's Degree in marketing, communications, journalism, information technology or related field or equivalent combination of education and experience
Other Required Qualifications
Systems Security Certified Practitioner (SSCP) Response to security incidents after normal hours.
Required Experience
Two to four years of job related experience
Additional Preferred Qualifications
Certificate or professional education in Digital Marketing Preferred skills include advanced knowledge of Digital Marketing and demonstrated ability to handle multiple priorities effectively, assimilate information quickly, analyze problems and implement appropriate solutions
Preferred Educational Qualifications
Master's Degree in Business Administration
Range: $53,687.00 - $73,016.00
Knowledge, Skills, & AbilitiesSKILLS
This job requires an in-depth understanding of search engine marketing, pay-per-click and search engine optimization, knowledge of Salesforce and Marketing Cloud and Customer Relationship Management systems, and strong leadership and communications skills.
Additional KSAs
- Experience using Content Management Systems to update websites.Experience using email programs to conduct email marketing campaignsExperience using salesforce or equivalent program to analyze audience.Demonstrated ability to handle multiple priorities effectively, assimilate information quickly, analyze problems and implement appropriate solutions.
The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.
Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.
All members of the USG community must adhere to the USG Statement of Core Values, which consists of Integrity, Excellence, Accountability, and Respect. These values shape and fundamentally support our university¿s work. Additionally, all faculty, staff, and administrators must also be aware of and comply with the Board of Regents and Georgia Institute of Technology's policies on Freedom of Expression and Academic Freedom. More information on these policies can be found here: Board of Regents Policy Manual | University System of Georgia (usg.edu).
Other InformationThis is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will not travel
This position does not require security clearance.
Job Specific Responsibilities:
- Responsible for analytics tracking & reporting online asset tagging, and UX pathing analysis.
- Manage web analytic tools and reporting, as well as optimization suggestions to drive business growth.
- This position will interact on a consistent basis with: Strategic Marketing, Client and Project Managers.
- Develop and maintain a suite of best practices for marketing, reach, and SEO;
- Follow the latest trends in online advertising and provide user community with sound rationale in increasing return-on-investment.
- Represent CIDI units at industry events.
Successful candidate must be able to pass a background check. Please visit http://policylibrary.gatech.edu/employment/pre-employment-screening
