Digital Marketing Specialist

Are you an accomplished Digital Marketing professional, eager to make your mark in the industry? Practice Promotions, a leading provider of cutting-edge Digital Marketing solutions for healthcare practices, is on the lookout for a Digital Account Manager to enhance our thriving team. If you're passionate about Digital Marketing and thrive on delivering exceptional results, this is your opportunity to shine.

Why Join Practice Promotions:

• Career Advancement: Elevate your career by harnessing your Digital Marketing skills and exploring new horizons.
• Cutting-Edge Environment: Work with innovative Digital Marketing tools and strategies that drive exceptional results.
• Client Impact: Play a pivotal role in helping healthcare practices achieve a remarkable return on investment (ROI) and attract a high volume of new patients through their websites.
• Collaborative Culture: Join a supportive team of professionals who are committed to your success.

Key Duties and Responsibilities:

As a Digital Account Manager, your responsibilities will include:

• Mastering Digital Marketing: Proficiency in a range of Digital Marketing responsibilities, including blogging, social media, email campaigns, WordPress edits, and SEO optimization.
• Team Coordination: Coordinate, delegate, and ensure the successful completion of tasks by Digital Account Manager Resource Assistants.
• Data Analysis: Regularly review clients' analytics to identify trends and areas for improvement.
• Client Engagement: Conduct quarterly video conference calls with print account managers, Google Ads teams, and clients.
• Strategic Collaboration: Collaborate with Print Marketing and Google Ads teams to strategize and present client results.
• SEO Expertise: Monitor and update SEO performance, ensuring clients are well-positioned in search results.
• Email Campaign Success: Ensure clients see positive results from email campaigns and effectively use all available systems.
• Lead Generation: Drive a growing volume of chatbot and appointment form leads from client websites, along with an increase in online reviews.
• Client Coaching: Train and coach clients to take actions that contribute to the growth of new patient results.
• Reporting: Distribute monthly Digital Marketing Performance reports to clients, accompanied by video reporting to review trends and metrics, showcasing the value of our services.
• Data Accuracy: Monitor Vendasta accounts and business profiles to ensure up-to-date and accurate information across directory listings.
• Finance Management: Assist in managing finance collections on client accounts that are past due.
• System Management: Keep client tagging and order information current in Infusionsoft/Keap.
• Client Information: Ensure client information on Monday.com is accurate and up to date.
• Web Edits: Coordinate website edits in detail with Digital Account Manager Resource Assistants and the development team.
• Performance Tracking: Ensure the accurate completion of monthly M.I.T. trackers and client results.
• Email List Management: Manage clients' email lists.
• Client Relations: Maintain professional boundaries and control in client relationships while delivering strategic direction for maximum results.

Skills and Abilities:

• Communication: Exceptional verbal and written communication skills.
• Interpersonal Skills: Strong interpersonal skills with high ethical standards and resilience.
• Organizational Excellence: Outstanding organizational skills and attention to detail.
• Time Management: Proven ability to meet deadlines and excellent time management skills.
• Adaptability: Ability to thrive in a dynamic, ever-changing digital environment.
• Problem-Solving: Strong analytical and problem-solving skills.
• Continuous Learning: Willingness to learn and adapt to evolving account management best practices.
• Resilience: Ability to handle high-paced and occasionally stressful situations with composure.
• In-Person Engagement: Be available to attend in-person company meetings and events.

Education and Experience:

• 1-3 years of account management experience.
• Prior customer service experience is encouraged.
• A Bachelor's degree is preferred.
• Google Analytics certifications are preferred but not required.
• Agency experience is highly preferred.
• Experience in Digital Marketing, SEO, and WordPress is an advantage.

Physical Requirements:

• Extended periods of sitting at a desk and working on a computer.
• Availability for in-person meetings as required.

Benefits:

• Work-life balance.
• Flexible working arrangements.
• Generous paid time off.
• Health, vision, and dental insurance.
• 401(k) match.

Remote Work Requirements:

This remote position requires a quiet, interruption-free work environment with a reliable internet connection and appropriate audio/video capabilities as per Practice Promotions guidelines. A controlled and dedicated workspace is essential for your success.

Join Practice Promotions, where your experience and expertise in Digital Marketing will shine. If you're ready to take your career to the next level, apply now to be part of our dedicated team and make a significant impact on the success of our clients.

Job Type: Full-time

Pay: $54,500.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No nights
• No weekends

Application Question(s):

• Do you currently reside in the state of Virginia?

Experience:

• Marketing: 1 year (Preferred)

License/Certification:

• google analytics 4 (GA4) (Preferred)

Location:

• Virginia (Required)

Work Location: Remote