Digital Marketing Specialist – Debt Settlement/Personal Lending

Please note: LiftUp is looking for a candidate that has a strong background in Digital Marketing for personal lending products, debt settlement or similar personal credit services. Only candidates with such experience will be contacted. We appreciate your understanding.

About LiftUp:

LiftUp is an exciting and innovative financial solutions startup that launched in September 2023. Our mission is to help Americans reduce their debt. We have nurtured strong lead partnerships and are looking to expand our operations going into 2024.

We are looking for a self-starting and experienced Digital Marketing Specialist who is willing to grow into a leadership position within the company. The hire will report directly to the CEO and will work closely with our engineering and operations teams to develop and execute marketing strategies to grow our revenue streams. You will be in charge of designing marketing campaigns from the ground up, including designing/copywriting ads and getting them placed on various digital platforms, then actively monitoring performance data of campaigns to improve return on ad spend.

Responsibilities:

• Play a critical role in the creation, and execution of digital media marketing campaigns.
• Create and define core messaging and objectives for marketing campaigns.
• Design and copywrite advertisements and getting them placed on paid platforms.
• Work with the engineering team to integrate campaigns with our lead intake flows
• Identify opportunities and create solutions to optimize campaign performance and marketing spend.
• Develop partnerships with paid digital media platforms.

What we’re looking for:

• 2-4 years of Digital Marketing experience and/or media buying specifically for personal lending, debt settlement or a closely related industry.
• Great understanding of driving factors behind marketing channels in the above industries.
• Proven success in creating and executing marketing campaigns.
• Experience advertising on Google, Meta and other digital platforms.
• The ability to adapt to quickly changing conditions based on the needs of the company.
• Proficiency in data analytics and translating data into improved marketing strategies.

Not required, but bonus points for:

• Experience working in a fast-paced startup environment.
• Ability to manage SEO and/or offline marketing strategies.
• Proficiency in other digital content creation such as short videos and blog posts.

What we can offer:

• Base salary plus bonuses based on return on spend KPIs.
• Fully remote role.
• Significant growth opportunities within the company.

LiftUp is proud to be an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Job Types: Full-time, Contract

Pay: $70,000.00 - $110,000.00 per year

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Application Question(s):

• A strong candidate for this position will have experience in lead generation and Digital Marketing in the debt settlement industry or a closely related B2C financial sales field such as unsecured personal lending. If you have such experience in one of these industries, please list the companies that you've done lead generation for.

Work Location: Remote