Digital Marketing Principal

About CyberArk:
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. 

What you will do:

CyberArk is seeking a Digital Marketing Principal, reporting to the Sr. Director of Solutions Marketing for Machine Identities solutions. The Digital Marketing Principal is a critical role, designing and delivering effective campaigns to educate the market and drive demand for our solutions worldwide. The ideal candidate is a strategic thinker, applying a data driven mindset to developing and executing leading edge multichannel digital campaigns with a strong focus on product-led growth tactics to engage with the developer and cloud engineer audiences. This person is an excellent communicator with a passion for building consensus across a wide variety of organizational stakeholders, achieving alignment on goals and cohesive execution of the GTM plan.

This is an exciting opportunity for a creative marketing professional with broad experience across a variety of marketing disciplines and channels, and an understanding of how to bring these channels together in a cohesive brand experience across marketing campaigns and programs.

Key responsibilities:

• Develop and execute go-to-market programs, in partnership with our Machine Identities General Manager, positioning CyberArk’s Secrets Management and Cloud Workload Security solutions to potential customers & CyberArk business partners
• Own strategic planning and execution of Digital Marketing campaigns to reach a defined target audience and develop a deep understanding of the audience, including key personas, ideal customer profiles, and market drivers.
• Optimize the audience journey from try to buy, with digital engagement at each touch points from chat to self-guided tours to demos.
• Lead the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position CyberArk as an industry leader in Identity Security at every stage of the buyer’s journey.
• Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals.
• Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion.
• Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams.
• Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables.
• Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders.
• Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk.
• Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals.
• Document processes, create templates, publish program briefs and execution instructions.
• Analyze and evaluate campaign performance, reporting out to key stakeholders regularly and optimizing performance based on real time metrics.

How you will stand out from the crowd:

• Experience in B2B Enterprise Technology Marketing
• 8+ years of multichannel campaign strategy development and marketing execution experience
• Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors.
• Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics.
• A deep understanding of funnel conversion and campaign performance metrics, with the ability to utilize information from tools such as Tableau, Allocadia and Marketo.
• Strong leadership and consensus building skills, with a willingness to work diplomatically while keeping targets and goals top of mind.
• Results driven, with the ability to analyze data to make inferences and recommendations for program modifications and optimization.
• Strong project management skills, deeply detail oriented with the ability to coordinate multiple projects across various people and teams while meeting deadlines and delivering on key objectives.
• Thrives in a fast-paced evolving environment.

Role to be based (hybrid) in Newton, MA.

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

The salary range for this position is $125,000 – $180,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits. 

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