Address
Form of workAbout Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WGGB:
Named 2021 Station of the Year by the Massachusetts Broadcasters Association, Western Mass News is a licensed television station in Springfield, Massachusetts, and serves the Pioneer Valley. The networks of Western Mass News include ABC 40, Fox 6, and CBS 3. Our three major networks and digital platform speak daily to over half of Western Mass and the area businesses. We have Western Mass's most live programming, from the Oscars to all the major live sporting events.
Job Summary/Description:
Western Mass News (ABC 40, CBS3, Fox6) is looking for a highly qualified candidate to become a Sales Manager with both Local & Digital sales management responsibilities. The ideal candidate has a solid track record of successfully driving new local direct revenue through both television broadcast & digital solutions. We are looking for an experienced leader who loves building, coaching & mentoring a team of sales professionals and assistants and will lead by example in developing & growing a network of relationships within the community. Strong technical expertise is also a must - pricing & inventory management, negotiating business to drive revenue & share and pending/forecasting/budgeting. We have a great culture & talented sales team driven to succeed.
Duties/Responsibilities will include (but not limited to):
- Ensure the station achieves monthly, quarterly and annual digital revenue goals
- Maximize digital revenue by managing digital advertising inventory and pricing
- Coach and lead individual Account Executives to grow digital revenue and drive new business
- Ensure that all digital marketing materials are up-to-date and assist the team with building digital solution proposals
- Attend client meetings with the sales team to present solutions and assist Account Executives with closing and executing campaigns
- Work in collaboration with sales management to foster & promote a positive, successful culture.
- Passion for recruiting, coaching, training and developing multi-platform sellers.
- Maintain effective internal systems and processes to ensure the development of new and existing accounts and to help keep AEs accountable & on track to achieve/exceed revenue goals.
- Cultivate & maintain excellent agency and direct relationships with existing & new clients.
- Possess emphatic levels of customer service with the goal to exceed clients' expectations.
- Strong understanding of marketing, promotions, sponsorships, community outreach programs & advertising with an emphasis on creating strategies that grow revenue & support local businesses.
- Work in partnership with the sales management team to forecast revenue, manage budgets, and execute strategic plans.
Qualifications/Requirements:
- Candidate must possess strong leadership, motivational and sales experience in addition to a proven track record of top performance.
- Exceptional skills in recruiting, coaching, and training sellers.
- A minimum of 3 years of experience in local television broadcast and/or digital sales management, strategic planning and a proven track record of leadership and sales success, including development of new local direct revenue & agency negotiations.
- Solid understanding of how television & digital products work together to create success for clients. Very strong digital product knowledge to include a full suite of solutions - OTT/CTV, streaming, targeted display & video, social media, email marketing, SEM/SEO, etc.
- Goal-oriented, driven & know how to motivate a local sales team to achieve their sales goals.
- Can multi-task & manage multiple projects, communicate across departments, and ensure projects & campaigns are executed as proposed and sold.
- Strong organizational, written, and presentation skills within a fast-paced environment.
- Ability to build and maintain positive customer relationships.
- Competitive, persuasive (ability to overcome objections), energetic, and self-motivated traits.
- Proficient in key industry software platforms - Wide Orbit, WOMS, Matrix, Excel, PowerPoint, etc.
- Bachelor's degree from a four-year college or university preferred.
- Must have a valid driver's license, good driving record and auto insurance.
Interested applicants may go tohttps://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on"apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WGGB-TV/Gray Television, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WGGB:
Named 2021 Station of the Year by the Massachusetts Broadcasters Association, Western Mass News is a licensed television station in Springfield, Massachusetts, and serves the Pioneer Valley. The networks of Western Mass News include ABC 40, Fox 6, and CBS 3. Our three major networks and digital platform speak daily to over half of Western Mass and the area businesses. We have Western Mass's most live programming, from the Oscars to all the major live sporting events.
Job Summary/Description:
Western Mass News (ABC 40, CBS3, Fox6) is looking for a highly qualified candidate to become a Sales Manager with both Local & Digital sales management responsibilities. The ideal candidate has a solid track record of successfully driving new local direct revenue through both television broadcast & digital solutions. We are looking for an experienced leader who loves building, coaching & mentoring a team of sales professionals and assistants and will lead by example in developing & growing a network of relationships within the community. Strong technical expertise is also a must - pricing & inventory management, negotiating business to drive revenue & share and pending/forecasting/budgeting. We have a great culture & talented sales team driven to succeed.
Duties/Responsibilities will include (but not limited to):
- Ensure the station achieves monthly, quarterly and annual digital revenue goals
- Maximize digital revenue by managing digital advertising inventory and pricing
- Coach and lead individual Account Executives to grow digital revenue and drive new business
- Ensure that all digital marketing materials are up-to-date and assist the team with building digital solution proposals
- Attend client meetings with the sales team to present solutions and assist Account Executives with closing and executing campaigns
- Work in collaboration with sales management to foster & promote a positive, successful culture.
- Passion for recruiting, coaching, training and developing multi-platform sellers.
- Maintain effective internal systems and processes to ensure the development of new and existing accounts and to help keep AEs accountable & on track to achieve/exceed revenue goals.
- Cultivate & maintain excellent agency and direct relationships with existing & new clients.
- Possess emphatic levels of customer service with the goal to exceed clients' expectations.
- Strong understanding of marketing, promotions, sponsorships, community outreach programs & advertising with an emphasis on creating strategies that grow revenue & support local businesses.
- Work in partnership with the sales management team to forecast revenue, manage budgets, and execute strategic plans.
Qualifications/Requirements:
- Candidate must possess strong leadership, motivational and sales experience in addition to a proven track record of top performance.
- Exceptional skills in recruiting, coaching, and training sellers.
- A minimum of 3 years of experience in local television broadcast and/or digital sales management, strategic planning and a proven track record of leadership and sales success, including development of new local direct revenue & agency negotiations.
- Solid understanding of how television & digital products work together to create success for clients. Very strong digital product knowledge to include a full suite of solutions - OTT/CTV, streaming, targeted display & video, social media, email marketing, SEM/SEO, etc.
- Goal-oriented, driven & know how to motivate a local sales team to achieve their sales goals.
- Can multi-task & manage multiple projects, communicate across departments, and ensure projects & campaigns are executed as proposed and sold.
- Strong organizational, written, and presentation skills within a fast-paced environment.
- Ability to build and maintain positive customer relationships.
- Competitive, persuasive (ability to overcome objections), energetic, and self-motivated traits.
- Proficient in key industry software platforms - Wide Orbit, WOMS, Matrix, Excel, PowerPoint, etc.
- Bachelor's degree from a four-year college or university preferred.
- Must have a valid driver's license, good driving record and auto insurance.
Interested applicants may go tohttps://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on"apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WGGB-TV/Gray Television, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
