Digital Marketing Manager

We're looking for an experienced Digital Marketing Coordinator who can creatively and strategically generate and post content for Social Media channels as well as keep company websites up-to-date. The right candidate will be a social media and website ninja who can make high-level suggestions and execute on content creation for our current and future audience.

Digital Marketing Coordinator Job Responsibilities:

• Contributes to marketing strategy by leveraging social media to identify, acquire and retain customers.
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Provides marketing information by answering sales staff questions and requests.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Planning, implementing, managing, monitoring, and upgrading the organization's website.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Responding to and troubleshooting all website issues.
• Creating appropriate website content aligned with the organization’s strategy.
• Ensuring website quality and efficiency by conducting regular testing.
• Improving the user experience of the website regularly.
• Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.
• Creating strategies to grow subscriber base and web traffic metrics.
• Keeping up-to-date with industry best practices and monitoring competitor websites.

Digital Marketing Coordinator Job Requirements

• Bachelor’s degree in marketing or a related field.
• Proven working experience in Digital Marketing, particularly within the real estate industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Excellent content creation and writing skills.
• Fantastic time management skills with the ability to multi-task.
• Hands on experience in content management.