Digital Marketing Manager

At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do. The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment. 

We are seeking a talented Manager of Digital Media to own and operate Digital Marketing campaigns in paid social (with a focus on LinkedIn) and programmatic display, video, streaming, and CTV. Your end-to-end responsibilities will include strategy, budget management, implementation, optimization, measurement and reporting.  This role reports to the Head of Paid Media and will deploy a large portion of the budget and be instrumental in crafting our media investment strategy.

This role is remote and based in the US.

• Build strategy for digital media investments to meet brand awareness, lead generation and revenue growth goals - including roadmap, calendar, budget allocation, channel mix, targeting, messaging and measurement.
• Own and operate paid social, online video, digital audio, connected TV channels
• Apply expertise in digital ad technology, targeting and tracking to implement campaigns and apply ongoing optimizations
• Manage and own assigned budget, track ad spend and pacing, provide regular forecasting
• Deeply understand our enterprise buyer and use stage based and specialized ICP targeting 
• Collaborate with creative, content and product teams to drive creative strategies and articulate Motive's value proposition through sight, sound, and motion
• Partner with analytics, marketing operations, and web team to generate timely and accurate reporting and dashboards
• Work cross-functionally on GTM initiatives to support new product and feature rollouts, new markets and more
• Always be testing and learning:  audiences, creatives, media channels & partners, measurement methodologies and innovations across the digital ad landscape.
• Build and deliver presentations to share results, insights and opportunities with leadership and larger team
• Act as digital media subject matter expert, blending the art & science with a growth mindset to maximize impact and value

• 6+ years of experience working in paid digital media (B2B LinkedIn is a must, display, video, audio and other paid social channels also desired)
• At least 2+ years B2B experience, Saas/enterprise software a plus
• Experience balancing brand awareness and demand goals
• Expert knowledge of digital ad technologies including DSPs, ad servers, pixel tracking, ad ops, attribution, campaign set up and tracking
• Experience owning & managing digital media campaigns and delivering against brand and revenue goals  
• Strong communicator, effective at presenting to leadership and distilling complexities into essential considerations that support decision making
• High attention to detail, focused on accuracy, creates polished deliverables, organized and able to juggle multiple priorities
• A constant learner who stays on top of the changing digital media landscape
• Bachelor's degree in marketing, business or related field.