Digital Marketing Manager

Job Title
Digital Marketing Manager
Location
ATLANTA, GA US
JACKSONVILLE, FL US
ORLANDO, FL 32826 US
US (Primary)
Job Type
Full-time
Job Description
SUMMARY
Responsible for developing and implementing marketing projects for Real Florida Adventures (RFA) brand via all digital platforms.
ESSENTIAL DUTIES & RESPONSIBILITIES

• Create efficient and effective digital and social media strategies to promote our products and services.
• Define and build segmented target audiences based on customer/consumer insight and data.
• Develop and create a quarterly and yearly Digital Marketing plan for our brand.
• Develop tactical (day to day tasks) SEO, PPC/SEM, Web, CRO and CRM activities.
• Create, develop, and manage engaging content for RFA's digital presence (requires working with CMS and CRM).
• Manage social media platforms, develop content, and create a monthly content planning calendar with the goal to increase engagement and direct bookings.
• Coordinate online marketing campaigns on all social and digital media platforms.
• Build effective campaigns and strategies across all digital channels to drive positive business growth and positive ROAS.
• Analyze weekly campaign data and performance to perform A/B testing scenarios.
• Monitor, evaluate and adjust strategy based on campaign results.
• Set goals for the following month based on analysis and strategy.
• Provide feedback and highlighting key areas of significance showing progress in accordance with the company goals.
• Develop and present marketing strategy presentations to management.
• Track growth and maintain analytics reports to provide up-to-date information to upper management.
• Attending regular meetings with management to provide project updates and discuss forward strategies.
• Ensure compliance with law (e.g., copyright, data, and privacy protection).
• Stay current with industry trends, technologies and generate innovative ideas to draw the audience's attention.
• Maintain regular and punctual attendance.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES
None.
MINIMUM QUALIFICATIONS

• Bachelor's Degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics or tourism related major.
• At least three (3) years of hands-on experience as a Digital Marketing Manager or similar role.
• Minimum of five (5) years' experience in web analytics, PPC, Facebook ads, and landing page development.
• Demonstrated experience in SEO, PPC/SEM, Web, Analytics, CRO (Conversion Rate Optimization), CRM and great in communication.
• Demonstrated experience in popular Digital Marketing and web tools, such as Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Advertising, Mailchimp, (or similar platforms) etc.
• Must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace.
• Proven success in Digital Marketing, including tactical and strategic achievement.
• Ability to meet or exceed project deadlines.
• Flexibility to take on and handle other tasks or projects as assigned.
• Drive to continually learn and grow in knowledge and skill of Digital Marketing.

DESIRED QUALIFICATIONS & SKILLS

• Exceptional written and verbal communication skills.
• Exceptional time management and prioritization skills.
• Exceptional communication, presentation, problem-solving, and project management skills (resourceful).
• Basic computer skills, including email and word processing, use of a tablet.

Job Requirements
WORK SCHEDULE
Full-Time. May be required to work additional hours as needed to complete assignments or projects. May require a flexible work schedule.
TRAVEL
None.
DRIVING REQUIREMENT
None.
WORK ENVIRONMENT
Work is expected to be remote; however, the company reserves the right to require onsite work.
PHYSICAL DEMANDS
Position consists of sitting for long periods of time, bending, stooping, crouching, and lifting weights up to 20 pounds. Frequently uses hands/fingers for manipulation of keyboard and mouse. It is Ouzinkie Native Corporation, Katmai Government Service, LLC and its subsidiaries business philosophy and practice to provide reasonable accommodations, according to applicable state and federal laws, to all qualified individuals with physical or mental disabilities.
COMPENSATION & BENEFITS PACKAGE

• Pay starts at: $65,000 per year.
• Eligible Benefits: Medical, Dental, Vision, Group Term Life & AD&D Insurance, Voluntary Life and AD&D Insurances, Voluntary Long-Term & Short-Term Disability Insurance, Dependent Spouse Life Insurance and Dependent Life Insurance, Prescription Drug Coverage, Pet Insurance Coverage, 401(k) Savings Plan, Employee Assistance Program (EAP), Vacation & Paid Personal Time, 11 Paid Federal Holidays, and Leave of Absence.

Compliance:
To be considered for this position, all applicants must apply on the company website, https://katmaicorp.com/life-at-katmai/
We are a VEVRAA Federal Contractor
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or national origin, disability status, protected veteran status, marital status, familial status or any other characteristic protected by law. https://katmaicorp.com/life-at-katmai/#equal_opportunity Preference will be given to Ouzinkie Shareholders, Descendants of Shareholders and Spouses of Shareholders in accordance with Title 43 U.S. Code 1626(g) and Title 42 U.S. Code 2000e - 2(i).
Executive Order 11246, as amended, protects applicants and employees from discrimination based on inquiring about, disclosing, or discussing their compensation or the compensation of other applicants or employees.
Benefits Package
Eligible
Education
Bachelor's Degree
Category
Professional
Exemption Type
Exempt
Travel
None