Digital Marketing Intern

Delaware North is a hospitality company that has units across gaming, parks, sports services, food and beverage, and travel. We are seeking a motivated and enthusiastic college intern to join our Digital Marketing team for the Spring 2024 semester. This is an excellent opportunity for students interested in gaining hands-on experience in the fast-paced world of Digital Marketing.

We create fun and inclusive internship experiences that provide emerging talent the opportunity to develop their career and leadership capabilities while impacting the business of a global hospitality and entertainment company. All Delaware North interns participate in the Delaware North Intern Experience which includes opportunities for hybrid and in-person work experiences, executive and peer mentoring and coaching, and on-the-job learning.

You will discover how a global hospitality company operates and will work alongside exceptional team members who exemplify Delaware North values: Lean Forward, Come Together, Stand Up, Do Right, Think Guest.

We care about our team member’s personal and professional well-being. Delaware North provides a benefits package designed to give you the comfort, safety, and security you need to deliver exceptional experiences for our guests. All team members receive benefits including:

• Weekly pay
• Employee assistance program 
• Training and development opportunities
• Employee discounts
• Flexible work schedules

Eligible team members may also receive: health, dental, and vision insurance, 401(k) with company match, paid vacation days and holidays, paid parental bonding leave, and tuition and/or professional certification reimbursement.

Delaware North purchased the historic Boston Garden in 1975 and later constructed its successor, TD Garden, and neighboring The Hub on Causeway, both of which we continue to own and operate. As New England’s largest sports and entertainment arena, TD Garden is the home of the storied NHL’s Boston Bruins and NBA’s Boston Celtics franchises and hosts over 200 events annually with over 3.5 million visitors.

• Assist in the creation and execution of email marketing campaigns, including content development, audience segmentation, and performance analysis.
• Support mobile marketing efforts by assisting in the development and optimization of mobile campaigns and strategies.
• Contribute to search engine optimization (SEO/SEM) initiatives by conducting keyword research, optimizing website content, and analyzing search performance.
• Assist in managing social media accounts, including content scheduling, engagement monitoring, and performance tracking across various platforms.
• Support website optimization efforts by assisting in content updates, A/B testing, and user experience analysis.
• Contribute to e-commerce initiatives by assisting in product listings, promotions, and performance analysis.
• Assist in the creation of marketing materials, presentations, and reports for internal and external stakeholders.
• Conduct data analysis and provide insights to optimize Digital Marketing campaigns and strategies.
• Perform other duties and projects as assigned.

• Currently enrolled in a college or university program, pursuing a degree in Marketing, Communications, Business, or a related field.
• Strong interest in Digital Marketing with knowledge of email marketing, mobile marketing, search engine optimization (SEO), search engine marketing (SEM)social media management, website optimization, and e-commerce.
• Platform skills with experience using Digital Marketing tools and platforms (e.g., email marketing platforms, social media management tools, Google Analytics, etc.).
• Excellent presentation and communication skills, with the ability to effectively convey ideas and information.
• Strong writing skills with the ability to create compelling content for various Digital Marketing channels.
• Data-driven mindset with quantitative skills to analyze performance metrics and make data-driven decisions.
• Proactive attitude with the ability to take initiative and work independently as well as collaboratively in a team environment.
• Ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Previous internship or relevant experience in Digital Marketing.
• Familiarity with HTML/CSS and content management systems (CMS).
• Basic understanding of graphic design principles and Adobe Creative Suite (Photoshop, Illustrator, InDesign).