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This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- 7000 Bluding three times per week, at minimum
This job is eligible for relocation benefits
About the role:
Background: At OnStar, all roads lead to the future. On the way, we’re building solutions that can physically and emotionally connect you to what matters most. From the vehicle and beyond, our technology lets you add a sense of self for a ride that’s more personal. Push play on entertainment from any seat. Enjoy built-in conveniences that streamline life. And feel safer knowing an OnStar Advisor is with you anywhere you go. We never stop innovating in hopes of making every drive better than the last because with OnStar in your Chevrolet, Buick, GMC or Cadillac vehicle, Better Never Stops.
Position Description: The Assistant Marketing Manager, OnStar Digital Services Engagement and Growth oversees the development and execution of OnStar's digital content strategy, fostering an active online community across social media platforms and OnStar.com. This role focuses on driving audience Engagement and conversion through innovative cross-channel marketing initiatives, leveraging data-driven insights and a keen understanding of evolving digital landscapes.
Key Competencies:
- Growth Mindset: Embraces innovation and challenges the status quo.
- Change Management: Agile mindset with a vision for the future.
- Team Building: Strong partnership skills across organizational boundaries.
- Outcome-Oriented: Clearly articulates desired outcomes and navigates complex situations decisively.
- Business and Technical Acumen: Strategically adjusts plans while collaborating effectively with technical partners.
- Analytical: Synthesizes data to drive informed decisions.
Responsibilities Include:
- Guide and support team members to enhance their professional development.
- Lead OnStar digital content strategy development in alignment with business goals.
- Ensure a seamless consumer experience across all digital touchpoints.
- Implement social media and content marketing strategies based on industry insights.
- Manage content calendars and oversee OnStar.com marketing content.
- Coordinate with cross-functional teams for social marketing and content publishing.
- Optimize search strategies and website content for improved performance.
- Collaborate on brand initiatives to enhance OnStar awareness and engagement.
- Monitor and address customer feedback across web and social platforms.
- Utilize data and analytics to drive performance outcomes.
- Support regional colleagues as needed.
Skills Required:
- 7-10 years of progressive digital marketing and content development experience with a proven track record of growth.
- Strong ability to manage multiple priorities within demanding timeframes.
- Strong organizational and communication skills.
- Proficiency in social media and content marketing.
- Knowledge of SEM/SEO and digital marketing channels.
- Experience with product launches and managing multiple priorities.
- Ability to thrive in a rapidly changing environment.
- Attention to detail and self-direction.
- Excellent writing, editing and presentation skills.
- Customer-focused with a results-driven approach.
Additional Description
Educational Requirements:
- Four-Year Accredited College Degree in marketing, communications, or related field.
Additional Requirements / Qualifications:
- Experience in marketing automotive or technology brands.
- Familiarity with enterprise social publishing and listening tools.
- Ability to manage agency resources effectively.
- Understanding of website analytics and trends.
- Global work experience is a plus.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE. #LI-JN1
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