Marketing Manager, Demand Generation

Company Overview

For more than 75 years, American Security Products (AMSEC) has helped customers protect their most prized possessions. As a leader in the security industry, AMSEC offers complete protection solutions ranging from traditional safes to integrated cash management systems for Fortune 500 companies.

At AMSEC, we foster a culture that values transparency, collaboration, and excellence in execution. We obsess over the needs of our customers and realize our employees are the greatest asset to exceed customer expectations. We strive to create an inclusive work environment that fosters growth, lifelong learning, and a noble purpose.

We are on a mission to be one of the most admired organizations in our field. Come and join us at AMSEC and become part of the winning team that is shaping the future of security and protection.

Salary Range

• $80,000 - 100,000 per year base salary

Job Summary

We are looking for a Marketing Manager, Demand Generation to join our team. At AMSEC, we’re all about driving results. If you’re a marketer who loves demand gen funnels, understands the customer journey and uses both sides of your brain to create creative campaigns that grab people’s attention and get them to act, this is the role for you. This is a hands-on position that will develop multi-channel and multi-touch marketing programs including email campaigns, social media, conferences and events, PR releases, website and inbound strategies.

At the same time, you should also enjoy digging deep into data to understand the impact of each campaign. In this role you will be measured for success based on three metrics, net new contacts added, number of engaged contacts, and number of marketing qualified leads as result of your campaigns.

The qualified candidate will be a driven and engaged marketer with a successful track record of developing marketing campaigns though an omni-channel, needs-based, and highly personalized approach. They will be skilled at program management and hold best-practices in campaign execution. The ideal candidate thinks strategically while getting into the weeds and brings a positive energy to the team. This person should build marketing strategies to meet our company goals while launching into execution.

Responsibilities

• Develop compelling multi-channel marketing programs to support the Demand Generation needs of our sales team.
• Create and optimize HubSpot nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey.
• Measure and analyze dashboards to understand where opportunities for further optimization and engagement exists.
• Establish goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact.
• Manage digital marketing campaigns and vendors through a variety of channels, including but not limited to, web, SEO, pay-per-click, social, and email.
• Propose and validate audience, messaging, and channels through automated campaigns and advertising.
• Create and personalize anchor and supporting content, nurture assets, and sales enablement materials.
• Stay abreast of emerging digital technologies, media opportunities, approaches and strategies.

Qualifications/Skills

• Experience with Microsoft Office tools.
• Experience marketing business/residential safes a plus.
• Solid knowledge of Demand Generation funnels and tactics used at each stage within the funnel.
• Experience working cross-functionally with key groups such as product and sales.
• Aptitude in current digital marketing technologies and best practices in optimization for digital channels.
• Ability to monitor and analyze data and present in simple terms to stakeholders.
• Demonstrated capacity for developing innovative marketing strategies.
• Self-motivated, action-oriented, and actively pursues opportunities.
• Strong attention to detail with proven analytical and problem-solving skills.
• Ability to quickly learn new skills, technologies, and processes.
• Strong written and oral communication skills.
• Ability to work both independently and in a team-oriented, collaborative environment.
• Ability to work effectively in a fast-paced, dynamic environment and prioritize workload and deliverables within schedule constraints to deliver results.

Education/Previous Experience

Required

• Bachelor’s degree in Marketing or similar/relevant degree.
• 6+ years of marketing experience with emphasis on digital marketing.
• 2+ years of experience in planning and executing marketing campaigns, including email campaigns, social media, conferences and events, PR releases, website, and inbound strategies.

Preferred

• Advanced HubSpot experience highly preferred.
• Experience with WordPress preferred.

Essential Functions/Workplace Conditions

• The employee will frequently use a computer keyboard, mouse, andtelephone. Specific vision abilities required by this job include close vision and viewing a computer screen. Employee is required to sit/stand for extended periods of time.

  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position works in a typical office environment. The noise level in the work environment is usually moderate. The statements in this job description are intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.

Benefits

• Medical
• Dental
• Vision
• Company Paid Life Insurance
• Long Term Disability
• Employee Assistance Program
• 401(k) with company match
• Paid Vacation
• Paid Sick Time
• Paid Holidays