Creative Director

Description

As the leading creative voice within the Comfort Research marketing team, the Creative Director is responsible for ideating and executing all creative marketing components of the Big Joe consumer experience. S/he will lead a small, agile team to concept ideas that capture attention, build memories around our brand and products, and drive action from the consumer. The Creative Director will work to establish a cohesive brand meaning that lives beyond individual marketing executions. The successful candidate will have a comprehensive understanding of the entire creative process, and be highly adept at managing multiple projects with tight budgets and deadlines as both a thinker and doer.

HERE'S WHAT YOU'LL DO

• Demonstrate the Core Values of Comfort Research in daily actions, execution of tasks and interactions with others.
• Lead the creative team by defining structure, process, and tools to lift quality and accelerate volume of creative output.
• Collaborate with fellow marketing and sales leadership to architect connected experiences that map across the entire consumer journey.
• Establish and oversee creative operations including defining and administering prioritization of workflow and creative resourcing.
• Ensure consistent art direction and design by establishing clear guidelines and expectations around brand and creative quality.
• Evolve creative briefing process to distill audience understanding into ownable human insight to bring the Big Joe brand to life in a way that drives irrational response and builds long-term sustainable advantage.
• Collaborate with product development leadership to help ensure new products are sellable, reach new audiences, and drive new consumer behavior.
• Act as the effective leader of an in-house agency enforcing creative job requesting requirements, clearly setting delivery expectations and maintaining open communication across functions.
• Own the creative department annual budget including all internal and external design and production resourcing.
• Source and manage freelance creative talent for new ideas and/or periods of surging workload.
• Support Marketing team in shared goals and initiatives.
• Manage performance of direct reports including goal setting, performance evaluations, and professional development.
• HAVE FUN!
• Other duties as assigned by leadership.

OUR AWESOME BENEFITS

Here at Comfort Research, we believe that the health and well-being of our Ambassadors and their families is critical to their success in the workplace. Comfort Research offers a generous benefits program that includes:

• Generous Paid Time Off (PTO) plan that begins accruing upon hire for eligible Ambassadors
• Culture Awards program with opportunities to win cash prizes or extra PTO in addition to company-wide recognition
• Several paid holidays throughout the year
• Employee Assistance Program
• Growing family bonus & extra PTO for new parents
• Referral Bonus program
• 401(k) program with generous company match
• A variety of health insurance plans to choose from with company contributions to premiums
• Dental, vision, and other ancillary insurance coverages available
• Company-paid Short-Term Disability coverage
• Company-paid Life Insurance policy
• Free product allowances & product discounts

WHO WE ARE

Comfort Research is leading the furniture industry in innovative and affordable design and manufacturing. We've listened to the growing demand for quality, modern, leading-edge furniture and have responded with a bang! Today, you can find our products at all your favorite retailers, like Walmart, Meijer, Bed, Bath & Beyond, and Amazon (to name a few). But that's just the beginning. We're on our way to realizing our dream of becoming the "Best Known Brand in Furniture" and we're pretty excited about it.

As we've grown, we've continued to be recognized as a Great Place to Work-and we've remained committed to building a positive culture and creating dynamic, fun atmosphere. We believe in hard work and we live by our core values of: Finding A Better Way, Doing the Right Thing, and Expecting the Best from Each Other and Ourselves. At Comfort Research, the pace is fast, the work is anything but boring, and the result is always more Comfort for All.

Requirements

• 5+ years experience in hands-on creative design, development, and production across multiple consumer brands.
• 3+ years experience leading creative across at least one major consumer brand, including supervisory experience managing a team.
• Client-side experience at internal agency preferred. 
• Understands the need to integrate both performance and brand in marketing executions.
• Digital native equally adept at providing direction on SEM headlines (i.e., DR copy) as concepting a video ad for Instagram (prospecting video).
• Extensive experience in both design and video editing software (Adobe: Illustrator, Photoshop, Lightroom, Premiere Pro).
• Demonstrated skills in talent management, budget management, project management, and digital asset management.
• Moderate experience in design of POS materials and packaging.