Creative Director For Advertising And Marketing

Position Overview:

As a Creative Director, you will play a pivotal role in shaping and executing the creative vision of our marketing and advertising. This leadership position requires a strategic and innovative thinker with a deep understanding of design, branding, and storytelling. You will be responsible for ensuring the delivery of high-quality, on-brand creative content across various channels. The Creative Director will collaborate with cross-functional teams and our external agency and provide creative direction to achieve business objectives. The Creative Director will play a crucial role in elevating the organization's creative output and ensuring alignment with business objectives. This position requires a strategic thinker, effective communicator, and inspirational leader within the creative team.

Key Responsibilities:

1. Creative Leadership:

· Develop and communicate a compelling creative vision aligned with the organization's brand and business goals.

· Develop coherent ad themes and campaigns with assets that can be used to drive sales while also creating a strategic customer image.

· Develop assets for use across a variety of mediums so campaigns are coherent and coordinated.

· Develop creative assets that can be used in-store to foster consistency in the customer experience of campaigns and promotions across media channels.

· Create innovative campaigns outside of tentpole holidays that drive urgency.

· Inspire and lead a team of designers, writers, and other creative professionals to produce timely, innovative and impactful work.

2. Strategic Planning:

· Collaborate with the marketing and executive teams to understand business objectives and translate them into creative strategies.

· Stay abreast of industry trends, competitor activities, and emerging technologies to ensure the creative approach remains current and effective.

· Develop workflows that enable a high degree of segmentation.

· Develop and implement plans for different marketing mediums, while still maintaining coherent go-to-market campaigns.

3. Project Management:

· Oversee multiple projects simultaneously, ensuring they are delivered on time, within scope, and on budget.

· Work closely with project managers to allocate resources effectively and prioritize tasks based on project timelines.

4. Brand Management:

· Maintain and evolve the organization's brand identity, ensuring consistency across all creative assets and communication channels.

· Develop and enforce brand guidelines to safeguard the integrity of the brand.

5. Cross-Functional Collaboration:

· Collaborate with marketing, product, and other departments to integrate creative concepts into overall business strategies.

· Work closely with external agencies or freelancers when necessary, ensuring alignment with the brand and project objectives.

· Review and approve scripts & spots with the Agency of record.

• Work collaboratively with the Creative Director to ensure that in-store

signage and graphic packages are consistent.

6. Creative Conceptualization:

· Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts.

· Provide constructive feedback to the creative team to enhance the quality and impact of creative deliverables.

7. Performance Analysis:

· Analyze the effectiveness of creative campaigns and initiatives, using data and insights to refine strategies and improve future outcomes.

Qualifications:

· Bachelor's degree in a relevant field (e.g., Graphic Design, Fine Arts, Marketing).

· Proven experience as a Creative Director or in a similar leadership role.

· Strong portfolio showcasing a diverse range of creative projects.

· Excellent communication and presentation skills.

· In-depth knowledge of design principles, brand development, and Marketing strategies.

· Proficient in creative software and tools.

· Ability to thrive in a fast-paced, collaborative, retail environment.

Key Deliverables:

· Maintain high quality production within the production budget. This includes planning and strategic thinking when it comes to photo and video shoots so that the footage is maximized

· Employee retention on the creative team.

· Increase store traffic and revenue through creative campaigns (ie customer match back on creative, strategic holdback, etc.)

· Timeliness – creative assets that can be used 3 months out for campaigns.

- Professionally develop the creative team.