Copywriter, Oxo

Join our OXO Team at Helen of Troy as our Copywriter (hybrid work onsite and from home), and make an immediate impact on our trusted brands. Together, we build innovative and useful products that elevate people's lives everywhere every day!
At OXO, we're on a quest to make every day better. For 30 years, we've made household tools that delight our customers and exceed their expectations. When we have an idea, we're going to make it happen, even if it hasn't been done before - especially if it hasn't been done before. If you've ever thought, "there's got to be a better way to do this," then you belong here.
We balance hard work with a thriving office culture; community isn't just a buzzword at OXO, it's a way of life. With a guest speaker series covering topics like service robots and crafting hard-to-write letters, book and bike clubs, volunteering opportunities, we like coming to work every day, and think you should, too!
Hybrid Schedule: Our NYC team has transitioned back to working in the office on a regular hybrid schedule. At present, most team members are expected in the office every Tuesday, Wednesday and Thursday.
WorkLocation - 601 West 26th Street, Suite 910, New York, NY 10001
What you will be doing:
The Copywriter is responsible for the naming, product positioning and feature and benefit messaging that will be read by millions of OXO consumers across the globe. An editorial leader for the marketing team and the company at large, the Copywriter is responsible for conceiving and writing on-brand, cohesive and elevated messaging across all OXO shopping experiences. They'll verbally communicate the OXO brand across all packaging, e-commerce, video, and retail touchpoints to support OXO's 1700-product portfolio and ensure all assets are differentiated, on and offline. This role reports to the Senior Manager of Copywriting, delivering tonally consistent copy that supports OXO's positioning, marketing objectives and business goals. The Copywriter is a key team member that writes copy that is SEO-rich, equity-building and evergreen as well as product-driven and time-specific.

• Develop and maintain copy, naming hierarchy, product positioning and feature and benefit messaging for all OXO products to be used on packaging and e-commerce pages
• Differentiate OXO products within the portfolio through clear, specific copywriting that reduces shopper frustration and clarifies purchase decisions
• Write concise, clear product instructions to ensure ease of use for consumers
• Write naming and messaging that differentiates OXO products from competitors' products
• Deliver completed packaging and SEO-friendly e-comm copy for 15-25 products per month
• Collaborate with internal and external resources to write copy for product videos
• Ensure all OXO copy is grammatically accurate and aligned with OXO style guidelines on punctuation, capitalization and grammar
• Be responsible for the maintenance of OXO Tone and Voice Guide to ensure consistent application of verbal style in grammar, punctuation and tone
• Brief OXO international and external marketers and review copy submissions to ensure consistent brand expression across regions
• Proofread, including but not limited to: Retail: Packaging, store displays, Owned marketing channels: Social media, email, blog, website, video, Paid marketing channels: Brand advertising, performance advertising, Trade: Tradeshow materials, including booth experience and ads, PR: Press releases, awards submissions

Skills needed to be successful in this role:

• Copywriting for consumer products packaging and e-commerce
• Outstanding communication, creative, leadership skills, interpersonal skills
• Defining and applying a brand voice across brand touch points
• Working cross-functionally with diverse set of partners
• Editing, proofreading, and thriving in a fast-paced environment

Minimum Qualifications:

• Bachelor's degree in writing or marketing
• 4+ years professional experience in copywriting for consumer brands, e-commerce, and packaging
• Writing for culinary brands, channels, publishers, or retailers
• Writing for major retail channels, environments, and packaging systems
• SEO-rich copywriting for direct-to-consumer and e-comm brands
• Experience working across print, packaging, web, e-commerce, retail and interactive media
• Experienced knowledge of Microsoft Word, PPT, Excel; familiarity with Adobe Acrobat
• Familiarity with project management software (Smartsheets, Basecamp, Asana)
• Please submit a portfolio of writing samples with application or add a portfolio link to your resume/cover letter
• Authorized to work in the United States on a full-time basis

In New York City, the standard base pay range for this role is $62,067.61 - $93,101.42 annually. This base pay range is specific to New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.
We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.