AddressWe are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
About Integrated Services
Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
About the Role
Ford Integrated Services Marketing is seeking a Copywriter to join our growing creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and storytelling abilities necessary to create, sell and execute impactful ideas for our stakeholders. You will be instrumental in the rapid creation and deployment of MarCom execution across a wide range of content deliverables that include traditional, digital, external and internal channels.
In this role you will report to the Sr. Copywriter & Content Strategist and work as part of a close-knit team of Designers, Producers, Marketing Partners, and others to ideate, deliver and execute on clean consistent copy that gets results. You will also focus on ensuring copy is adopted across all touchpoints from product pages, emails, social media, in app messaging, landing pages. You’re experienced working in direct responses & sales copywriting functions, and embrace in-market research & measurement as tools to further optimize Ford storytelling.
This role is able to work remotely in the USA.
Writing portfolio/samples required upon application submission to be considered for this role.
What you'll do…
Ongoing development of new ideas, creative concepts and written solutions across print, digital, social and video disciplines
Work with internal sales and training teams to develop well-written presentations, arming them with the right tools to clearly communicate our brand and product offerings
Ensure all writing adheres to brand tone of voice, and is appropriate for the intended audience
Work with creative directors, copywriters, producers and other team members to flesh out the creative development of ideas and tactical executions
Write video scripts, headlines, product descriptions, website content, social media content, editorial, etc. Write whatever is right for the brand
Edit and proof materials during all project phases
Be a respected creative partner and trusted teammate of your core creative team, internal partners and various agency teams
Deliver creative presentations for concepts and executions to internal and external audiences
Tell your friends you played a key role defining and influencing the future of electrified commercial transportation solutions
You'll have..
Bachelor’s degree or professional equivalent
2+ years of copywriting experience in an agency or in-house content team with specific experience in CRM and/or digital software copywriting
Proficient in MS Word and MS PowerPoint
Writing portfolio/samples required
Even better, you'll have…
Must be self-motivated, smart-working, well-organized, and resilient to evolving timelines, requests, and deliverables
Ongoing drive to understand emerging techniques, trends and philosophies in technology, interaction, social media and storytelling through content
Ability to listen, internalize and deliver on creative direction from leadership
Strong written and verbal communication skills
Experience working in the automotive and/or technology industries (not mandatory)
Ability to prioritize work across engagements based on short and long-term needs
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here. (https://fordcareers.co/GSRnon-HTHD)
This position is open to salary grades 7-8.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Remote
Requisition ID : 32117
