Content Creation:
- Develop creative and impactful copy for marketing campaigns, advertisements, landing pages, events, social media, and promotional materials
- Develop captivating synopses that effectively communicate the plot, themes, and unique elements for each of Rakuten Viki’s content offerings
- Collaborate with the marketing team to brainstorm and generate innovative ideas for content that aligns with our brand. Work closely with cross-functional stakeholders to ensure brand and project alignment
- Write scripts for video concepts for various ad-hoc creative projects
- Help create Viki’s brand tone of voice for our marketing content across multiple channels
- Work closely with Viki’s product copywriter to ensure the brand voice is consistent across both the Viki service and our marketing channels
- Work closely with the creative team to integrate copy seamlessly with visual elements
- Demonstrate a keen eye for detail by catching and rectifying any errors, maintaining the highest standards of accuracy in all marketing copy
- Stay informed about industry trends and cultural nuances to create content that resonates with our target audience
- Conduct research on competitors and market trends to inform and enhance our messaging strategy
- Review and edit content to ensure accuracy, clarity, and adherence to brand guidelines
- Coordinate the review, feedback and revision loops with various stakeholders including legal and leadership
- Proactively identify and correct potential issues, showcasing a commitment to delivering polished and error-free materials
Qualifications:
- Excellent English writing, editing, and proofreading skills
- Bachelors in Communications, Journalism, English, Film or related fields preferred
- Proven experience (3-4 years) as a copywriter in a creative or marketing role
- Proven experience in writing engaging and effective synopses for Viki’s television shows, films, or similar content
- A deep understanding of storytelling principles and the ability to convey complex narratives in a concise and compelling manner
- A strong portfolio showcasing diverse and creative writing samples
- Excellent communication and collaboration skills
- Proactive and detail-oriented with the ability to work in a fast-paced environment and pivot direction if needed
- Passion for the Asian entertainment industry and a keen awareness of cultural sensitivities and preferences
- Demonstrated excellence in both receiving and giving feedback
- Willingness to work flexible hours with occasional meetings with Singapore and South Korea
- Knowledge of Asana, Miro and CMS tools is a plus, not required
- Proficiency in Portuguese, Korean, or Spanish is a plus, but not required
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team