Content & Social Media Strategist

Why Limitless Male Medical Clinic?
Limitless Male is a fast-growing, unique, and team-oriented company that loves to take care of our employees AND our patients. If you are looking to be surrounded by excellence, to be inspired by your peers, to help make a difference, and laughing the whole time... then we need to talk! We also pride ourselves in offering many benefits including health insurance, Limitless Male branded clothing, discounts, a great culture, and more!
JOB TITLE:Content & Social Media Strategist
EMPLOYER: Management Company
DEPARTMENT: Marketing
REPORTS TO: Director of Marketing
SUMMARY: We are seeking a content and Social Media Strategist to develop and execute an omnichannel content marketing plan, with a primary focus on Social Media.
On site - This position is not remote.
DUTIES AND RESPONSIBILITIES:

• Collaborate with Marketing Manager and Director of Marketing to brainstorm, develop, and implement actionable, large-scale content-marketing plans to gain new patients, build brand awareness and quality engagement. Campaign messaging and measurables should be tailored to target audiences and featured service/product lines.
• Create and manage editorial and Social Media content calendars for multiple clients.
• Monitor existing and emerging content trends, local marketing tactics, best practices and new platforms to identify gaps in content and execute improvements on content and Social Media direction to help increase lead generation.
• Partner with internal graphic and video colleagues, external agencies and influencers to produce daily high-quality written and visual (video-first) content across all platforms.
• Develop engaging copy on a wide variety of healthcare topics for multiple platforms outside of Social Media, such as, brochures, blog posts, email blasts, video scripts, press releases, and marketing campaigns. You must be able to research various topics, industry trends, new markets and produce original content on tight deadlines.
• Distill complex concepts and language into content that is easily understood, with eye-catching and innovative headlines.
• Oversee day-to-day management of multiple organic and paid social campaigns across multiple platforms, such as Facebook, TikTok, Instagram, YouTube, Google, Twitter, LinkedIn, websites, guest blogs/podcasts and Reddit, to ensure a top-notch, positive patient experience, and brand consistency in messaging, voice, tone, terminology, style and design.
• Conduct daily community building/management and customer service by sharing posts, boosting posts, interacting with pages, leaving comments, responding to comments, DMs, and Google Reviews/Questions.
• Monitor, interpret, audit and report regularly on digital marketing analytics to measure key performance indicators (KPIs)-engagement, conversions, awareness, lead generation, patient acquisition, content quality, competition etc.

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Journalism, Communications, Digital Media, Public Relations or related field, or equivalent experience.
• 3-5 years of experience in content marketing, Social Media, copywriting, marketing, with extensive experience in Social Media management (TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn etc.)

• Portfolio of published work that shows proven expertise in strategic content-marketing campaigns, content creation, Social Media marketing and Social Media data analytics.
• Expertise in understanding business goals and using analytics to drive decisions, identify strategic opportunities for improvement, and validate the success of digital marketing to drive measurable results.
• Self-motivated to reach out to clinic locations, patients, and employees to grow the marketing content library, including interviews, photographs and videos.
• Excellent attention to detail and proofing/editing skills to ensure voice, grammar and style is on point.
• Superior interpersonal communication and presentation skills, both written and verbal. Able to clearly present data-driven Social Media marketing ideas to senior management.
• Self-directed, tactful, and diplomatic, with a clear, courteous and professional manner when dealing with patients, external and internal team members and the public.

• Familiarity with industry-standard tools for publishing, monitoring, social listening and reporting (Hubspot, Google Analytics, Meta, ChatGPT, Canva Etc.), in addition to standard applications like Microsoft Office Suite, and Adobe Creative Cloud. Google Analytics, Facebook, and Hubspot certifications are a bonus.
• Exceptional organizational, time and project management skills. Must be skilled in electronic project management system with tasks, deadlines, and collaboration with other key members of each project. Able to multi-task between all brands and locations.
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions.

COMPETENCIES:

• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

About the Organization
What is Limitless Male? We are a men's health clinic where every day, we open the doors to invite men of all ages to change their lives and get back in the game by becoming better husbands, fathers, and co-workers. We do it through various avenues of testosterone replacement, peptides, wave therapies, and many other ancillary products to help men feel their best! This is a place you can come in and help men of all walks of life achieve their goals and simply be a better them.
BENEFITS:
At Limitless Male Medical, we believe a satisfying work environment makes our teams more successful at delivering the care and compassion needed. We offer:

• Competitive salaries and benefits
• Opportunities for growth and development
• PTO accrual
• Health, Vision, and Dental Available
• Appreciation and recognition
• 401K Option
• Limitless Male Clothing Discounts
• Employee Discounts