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Form of workJob Description
Who are we?
Auction Technology Group (ATG) operates eight of the world’s leading curated marketplaces for secondary market goods. ATG are industry leaders and won the Tech Business of the Year at the 2021 PLC Awards. We are a publicly listed global technology company with over 350 employees, headquartered in London, United Kingdom with offices in Jackson Missouri, Omaha Nebraska, Lehi Utah, New York and Hamburg, Germany.
Vintage Software is the company name for EstateSales.NET (recently acquired by ATG), the world’s leading estate sales website. EstateSales.NET boasts over 150M sessions per year with 4.4 million monthly users and over 100 million page views per month. We have a fast-paced, collaborative culture and are entering our next chapter of growth under the ATG umbrella.
The Role
The Marketing department plays a pivotal role in driving Auction Technology Group’s (ATG) growth, increasing brand awareness, attracting new and retaining existing customers, as well as maximizing sales.
The Social Media & Content Specialist is responsible for managing Social Media channels, designing and curating engaging content, and coordinating marketing efforts to promote our brand and the ‘secondhand industry’ across various online platforms. Ultimately, they produce content that inspires and enlightens our community of buyers (shoppers who attend estate sales in person and online) and sellers (such as estate sale companies, auctioneers and private individuals).
This role will suit someone who is creative, customer focused, tech savvy, willing to work hard, and who relishes the opportunity to make a mark and build upon a well-established consumer brand.
What your contributions will be:
- Social Media Management:
- Manage and curate content for our Facebook, Instagram, and TikTok channels
- Develop and implement Social Media strategies to increase brand awareness and drive engagement
- Respond promptly to comments, messages, and mentions on Social Media platforms, fostering a positive online community
- Content Creation:
- Create visually appealing and compelling content, including images, videos, and graphics, to showcase sales and secondhand items
- Write creative and informative product descriptions for online listings, highlighting the unique features and value of each item
- Develop blog posts, articles, and guides related to secondhand shopping, estate sales, and DIY projects using secondhand items
- Omni-Channel Coordination:
- Coordinate marketing campaigns and promotions across various online platforms to ensure a consistent brand message
- Collaborate with the Sales team to promote upcoming estate sales, featured items, and cross-listed inventory across ATG marketplaces
- Community Engagement:
- Encourage and curate user-generated content, testimonials, and stories from satisfied customers
- Organize and host live streaming events, Q&A sessions, and virtual estate sales to engage with the audience in real-time
Influencer Management:
- Develop outreach strategies to establish relationships with influencers and build a database of micro-influencers and influencers aligned with the brand values, target audience and marketing objectives
- Create and provider influencers with comprehensive briefs, guidelines and creative assets
- Plan and execute influencer marketing campaigns
- Analytics and Reporting:
- Establish key performance indicators (KPIs) for campaigns, tracking metrics such as reach, engagement and conversion rates.
- Monitor and analyze Social Media metrics, website traffic, and sales data to measure the effectiveness of marketing campaigns.
- Provide regular reports and insights to the management team, suggesting improvements based on data analysis.
What you will bring to the team:
- Excellent written and verbal communication skills
- Excellent computer skills, including expertise with Microsoft Office Suite, Google Suite, web navigation and online conferencing software
- Ability to manage multiple projects simultaneously by prioritizing tasks and paying attention to detail
- Highly organized with great time management skills to meet deadlines
- Ability to thrive in a fast-paced environment, flexible and willing to pivot
What you will bring to the team:
- Bachelor’s degree in Marketing, Communications, or related field is required
- At least 2 years proven experience in Social Media management, content creation, and digital marketing
- Experience working with influencers
- Strong understanding of Social Media platforms, trends, and best practices
- Proficiency in graphic design and video editing software; specifically Adobe Illustrator, Photoshop & Canva
- Knowledge of the secondary market, estate sales or auction industry is an advantage
