Content Production Lead

At H&M, our purpose is to liberate fashion for the many. We want to shape a new world in Fashion. A world with one ultimate goal: to unleash your self-expression. As an H&M colleague, you’re encouraged to be yourself & more. You’ll take on new responsibilities from day one, learn skills for life, and find new ways to make your big dreams come true.

Our company is committed to fostering a culture of inclusion and belonging, and we actively seek colleagues who share our commitment.

As a Content Production Lead in the Customer Activation and Marketing function, you contribute to added customer value, a strong brand, and increased sales by securing the creation and distribution of customer-facing content in paid media and stores. You are responsible for planning and coordinating all content for store communications and paid media in tight partnership with the regional production hub, media agencies, and corresponding cross-functional teams.

This hybrid role reports into our Content Production Manager and is based out of New York, NY.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Anticipate asset production needs and collaborate closely with Media, Visual Merchandising, RPH, and agency teams through the planning process to create relevant content per format and customer group for the paid media and store channels, fully understanding seasonal commercial and communication plans
• Partner with Media team to brief and coordinate media asset needs with local agencies and RPH and serve as key point of contact for queries about ad formats and asset creations
• Secure that all store and media campaign briefs/bookings contain the required copy focus, product info, imagery and unique specifications and instructions for paid media channel (TV, DOOH, OOH, OLV, Display, Social, Print) and store asset execution
• Coordinate with Global Media & Production Managers to develop full understanding of unique paid media campaign requirements and secure awareness of global channel playbook guidelines, available media ad and store signage formats
• Understand global store communications strategies, guidelines, and placements for printed material and digital screens and partner with Visual Merchandising and/or NCG teams to coordinate quantities, special formats, and other production needs for ordering and execution
• Create budget tracking and invoicing routines, fostering strong partnerships with vendors, and CAM Business Controller to align with all quarterly budget objectives

• Bachelor’s degree in Marketing preferred
• 5+ years of experience in Media or Marketing Operations
• Experience in production planning for multiple channels in a fast-paced, flexible environment
• Expert in formats and assets required for paid media (TV, DOOH, OOH, OLV, Display, Social, Print)
• Understanding of printed formats and communication used in retail stores
• Competence within digital/tech and omni ways of working preferred
• Experience with cross-functional coordination across numerous stakeholders, teams, geographies
• Self-driven with a strong entrepreneurial spirit and creativity
• Robust organizational skills, with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively
• Strong verbal and written communication skills
• Inclusive, positive, open to feedback, willing to multitask and learn on the job

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary range is $86,804-$97,655 annually**

• This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

EEOC Code: PRO

your information will be kept confidential according to EEO guidelines.