Content Marketing Specialist

External Description
Audubon Engineering Company (Audubon) is looking for an experienced B2B Content Marketing Specialist to join our growing marketing team. This position will serve as writing, editing, and project management support for a variety of internal and external communications. Our ideal candidate is an individual with exceptional writing skills, a strategic and research mindset, and a get-it-done attitude who is excited to dive into complex topics and help bring them to life. Core responsibilities include planning-development-organization and writing-editing-proofing for web marketing content, social media, articles, press releases, blogs, case studies, industry white papers, videos, presentations, and trade show materials.
PRIMARY RESPONSIBILITIES:

• Collaborate with the communications manager and marketing director to ensure defined goals and objectives are achieved
• Support development and creation of dynamic content assets that differentiate our brand in the market, effectively communicate value propositions, and attract, nurture, and convert leads
• Understand and apply business objectives in content development
• Conduct content strategy research, including market, industry, buyer persona, and competition
• Write-edit-proof copy for a variety of communication channels including blog articles, case studies, new product/service offering descriptions, web copy, social media, advertisements, press releases, trade articles, and other publications targeted to internal and external B2B audiences/personas
• Work with executives, SMEs, and sales and business development teams to gain industry-specific insights and craft well-structured, easy-to-read content that make complex topics digestible and understandable
• Multitask efficiently to manage/organize content assets, update project workflows, and perform content maintenance
• Organize material and complete projects according to set standards regarding order, clarity, conciseness, consistency, style, terminology, grammar, punctuation, and spelling
• Maintain content development research records, reports, and files
• Maintain corporate style and support implementation of standard protocols for all content assets
• Participate in cross-functional work teams to develop content strategies and produce high-quality marketing assets
• Adhere to corporate brand identity guidelines and help promote uniformity and consistency of brand
• Maintain inventory and directory of sales support materials; ensure all content assets are accurate and current, and support development of new material
• Operate effectively in a fast-paced environment
• Other duties as assigned

EXPERIENCE SKILL REQUIREMENTS:

• Bachelor's Degree in Marketing, Business, Communications, English, Journalism, or related field
• 2+ years of professional writing/editing experience
• Experience in EPC industry a plus, but not required
• Exceptional writing-editing-proofing skills, as well as the ability to adapt the style, tone, and voice of our business' various types of content
• Experience in meeting/interviewing stakeholders or subject-matter experts to gather relevant information to draft copy/content
• Experience in storytelling through multiple content types and communications channels; ability to modify and maximize content for each specific channel used
• Exceptional grammatical and technical writing skills, including copy proofing
• Exceptional attention to detail
• Ability to prioritize multiple projects
• Familiarity with SEO implementation
• Advanced knowledge of Microsoft Word and PowerPoint; ability to easily and quickly learn other platforms used by the marketing team for project management, file-sharing, etc.

CORE CHARACTERISTICS:

• Adaptability - adapts to changes in the work environment; manages competing and changing priorities; changes approach or method to best fit the situation; deals professionally with changes, delays, or unexpected events
• Quality - demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality
• Judgment - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions
• Motivation - sets and achieves meaningful goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence
• Organization - prioritizes and plans work activities; uses time efficiently
• Professionalism - approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments
• Dependability - follows instructions, responds positively to management direction; takes responsibility for own actions; keeps commitments; commits to occasional additional working hours when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan
• Initiative - volunteers readily; participates in self-development; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed

Working at Audubon: Audubon is a quickly growing EPC services provider for the energy and industrial sectors. Knowing that our people are our most valuable asset, Audubon is committed to maintaining an exceptional company culture of collaboration, flexibility, and respect that puts people and relationships first in all activities.
Location: Hybrid in Houston, TX; regular onsite workdays required up to 3 days per week
No Recruiters, please!
Equal Opportunity Employer/Veterans/Disabled
Working at Audubon
Client-focused. People-powered. Safety-driven.
The Audubon Family of Companies provides professional consulting solutions to the energy industry. For over 25 years, our proven reputation for operational excellence and dedication to client satisfaction has helped us become a leading service provider to some of the biggest names in oil and gas. Our team of over 1,000 of the country's top professionals can deliver a full range of consulting services, from EPCM to field solutions and operational support.
At Audubon we are always growing, though we never lose sight of our commitment to excellence. Our focus on flexibility and our demand for unsurpassed quality control over continue to guide our growth as they have since our inception. We realize that service goes beyond plugging in a professional skill set. Service means flexibility. Service means understanding and solving project challenges in dynamic environments. Service means communication. We pride ourselves on providing the service of the quality which allows us to implement efficient solutions that deliver immediate value and long-term returns.
Our dedication to people requires an equal dedication to safety. Our rigorous safety program helps us maintain a safe and incident-free work environment from the desktop to the pipeline trench. Our people drive the quality and efficiency that have established Audubon as a leader in the oil and gas industry - their growth and safety are at the core of our business.