Content Marketing Lead

Madhive is currently seeking a Content Marketing Lead to join its growing team. This role will require a mix of Content Marketing and strategic communications expertise. The ideal candidate is a proficient writer and editor, understands content, demand generation and inbound marketing. This individual has a passion for 'wowing' vs. simply settling for 'ok and expected.'

We are looking for a seasoned, entrepreneurial professional that craft the vision, operationalize, execute and eventually build a new department. This is a senior manager position, reporting directly to the Vice President, Marketing. Come join our fast-growing team as we build solutions that rewrite the TV advertising playbook and revolutionize how media is bought and sold.

Responsibilities

• Build a strategic plan Content Marketing from the ground up
• Develop compelling written and visual content to elevate internal and external visibility of Madhive. You'll develop a strategic plan to innovate and implement a video-driven content plan.
• Create an approach to write, edit, source and develop product and thought leadership content, proactively driving strategy and the formation of cross-organization relationships to accomplish goals.
• Partner across the product marketing, sales enablement and client teams to build and implement the content roadmap.
• Work directly with the CEO and executive leadership to develop and execute copy and content initiatives
• Own the development and evolution of the resources section within Madhive.com
• Identify ways to scale and accelerate SEO efforts.
• Incorporate new ways to innovate, scale and drive efficiencies, identifying use cases to implement AI.
• Collaborate with colleagues to develop and drive strategic content communications plans including the planning, process, implementation and impact of the Madhive content calendar.
• Own the development and content creation for client-facing newsletters, blog, white papers, webinars, research reports, infographics, case studies, social media content etc.
• Eventually, this role could expand to build/manage a team of content specialists and tap into internal and external resources, while working closely with a talented team of internal creative staff
• You'll develop a strategic plan to innovate and implement a video-driven content plan.

Qualifications:

• Bachelor's degree in marketing or a related field
• 10-15 years in B2B marketing with experience in modern marketing, demand generation, integrated marketing and omni-channel marketing
• Natural storyteller with a passion for technology, digital marketing, innovation & start-up culture.
• Ability to thrive fast-paced environments, are flexible and able to roll with changing scenarios.
• Act a change agent: see 'ambiguity' as an opportunity as opposed to a hurdle, thrive on challenging yourself to push beyond conventional thinking.
• Be a problem solver: make things happen & work well with others to build constructive & effective relationships
• Seek initiative: volunteer readily; undertake self-development activities; seek increased responsibilities; take independent actions and calculated risks.
• An eye and passion for creative, ensuring the content not only is written well, but the output looks amazing.
• Detail-oriented, someone who rolls up their sleeves and gets the job done.
• Intellectual curiosity to surface insights & implications and use this knowledge to think creatively about solutions.
• Fantastic writing and editing skills - samples of writing skills will be required
• Proven organizational skills and ability to carve a path forward with minimal direction
• Previously created content for a B2B marketing organization, preferably in fast-moving marketing, media or advertising technology organizations
• Design experience and, at minimum, an ability to evaluate creative output as it pertains to marketing objectives

The approximate compensation range for this position is $135,000-$180,000 The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.