Communications Social Media Specialist

Position Summary:

The Member Communications Specialist is responsible for implementing the association’s communications efforts, including newsletters, email bulletins, mailed correspondence and website content consistent with EPCOR brand, image and key messages. This individual is also responsible for the association’s private and public Social Media outreach to encourage membership and support the association’s communications and marketing efforts.

Primary Responsibilities:

• Develop and implement the distribution of association communications, including newsletters, bulletins and mailings, ensuring consistency with EPCOR key messages and image
• Contribute to development of newsletters, bulletins and other communications, working with subject matter experts as appropriate
• Format and distribute of all electronic communications through email software
• Analyze electronic communications efforts (i.e. opens, clicks, forwards, subject lines, etc.) and recommend areas of improvement
• Administer EPCOR’s Knowledge Community, controlling ongoing enhancements, ensuring consistency with the association’s key messages and image.
• Serve as the administrator of the association’s Knowledge Community, working closely with business line owners and technology vendor
• Ensure Knowledge Community functionality
• Monitor libraries to ensure resources are appropriate, accurate, relevant and timely
• Work with leadership to manage vendor relationship
• Monitor member comments, questions and postings and coordinate responses as needed
• Identify and coordinate opportunities for blogs, working closely with subject matter experts
• Identify and implement techniques to encourage member and staff engagement in the Knowledge Community
• Serve as the association’s community administrator, providing staff and member support for Knowledge Community use and troubleshooting
• Gather and analyze Social Media analytics to better understand member use and identify opportunities for enhancements
• Maintain EPCOR’s Social Media strategy in support of the association and its communication and marketing efforts.
• Facilitate the release, monitoring and response of public Social Media content in support of the association’s communication and marketing efforts ensuring timeliness and accuracy.
• Monitor and respond to all comments and postings.
• Develop and implement analytical reports to better understand visitor use and enhancement options, and implement techniques to improve engagement
• Identify and coordinate opportunities to improve EPCOR’s search engine optimization through Social Media channels.
• Identify and implement techniques to encourage member engagement in public and private Social Media outlets.
• Maintain and assist with EPCOR’s online advertising strategy in support of the association and its communication and marketing efforts
• Contribute to the development of online advertising
• Distribute content via online advertising platform as needed
• Analyze online advertising performance through dashboard reports
• Assist with facilitation of the association’s website content as a primary source for member information and in support of EPCOR’s conferences, learning events, publications, products and services.
• Assist with website content updates consistent with EPCOR image and key messages while ensuring timeliness and accuracy of information
• Work with business line owners to gather input on website needs, adding and revising content as deemed appropriate
• Work closely with Graphic Designer to maintain consistency with EPCOR brand and image
• Assist in executing and analyzing member surveys to gather member feedback on association value of membership, services, products and/or industry initiatives.
• Contribute to the association’s ongoing efforts to provide support, service and value to the members.

Other Responsibilities:

• Serve on job-specific, payment industry or association committees, councils or workgroups, as appropriate.
• Participate in cross-functional staff teams, as requested.
• Participate as on-site support at EPCOR events, as required.
• Perform other job-related responsibilities and tasks other than those noted herein, depending on the needs of the association.

Knowledge, Skills, and Abilities

• Exceptional written and verbal communications skills
• Proficient in Microsoft Office Suite 365
• Knowledgeable in Social Media platforms and tools such as Zoho, Canva or Adobe
• Team-oriented
• Reliable, organized and deadline-oriented, with strong attention to detail
• Must be able to work independently, with limited supervision

Qualifications:

• Associate’s Degree in communications, marketing or equivalent
• One yar experience in communications, marketing or related field

Preferred:

• Banking / Credit Union Experience
• Knowledge in Higher Logic platforms
• AAP Certification

Personal Characteristics:

• Hungry to deliver excellent results and continually improve
• Humble to focus on the success of the team over success of self
• Smart with people to foster positive and productive working relationships with teammates and members
• Passionate about serving and working in a member-based organization
• Demonstrates honesty, integrity, and transparency
• Relies on experience and judgment to plan and accomplish goals
• Possesses an empathetic style necessary for working with a wide variety of volunteers and members

Physical Requirements

• Light sedentary office work.
• Prolonged periods of sitting at a desk and working on a computer.
• Ability to lift up to 25 lbs.